Tag: mobile commerce news

For many owners of these and tablet devices, use is now a vital part of the buying experience.

The results of a new survey from Perception Research Services International has shown that 76 percent of smartphone owners will use mobile commerce in some way through a smartphone or tablet before they make a purchase of electrics, apparel, and grocery products.

The survey also discovered the specific reasons that these devices are used while shopping.

Smartphone and tablet owners use mobile commerce in a number of different ways as they debate buying various products. In fact, much of the influence from the devices is not for a direct purchase that is actually made online over the device. Instead, it is a part of the overall process from the point that the product is identified and onward.

Mobile commerce, therefore, plays a multichannel role in the road to buying one or several items.

Among the other mobile commerce discoveries that were made by the researchers include the following:

• 53 percent of smartphone owners compare prices through the use of the device.
• 49 percent of the survey’s respondents said that they use their devices to read customer reviews.
• 48 percent of these tablet and smartphone owners use the device to find coupons, sales, and other discount opportunities.
• 48 percent use the devices to seek out additional information about products.
• 37 percent head to a manufacturer’s site in order to obtain more product information.
• 34 percent use the device to seek out the opinion of a friend or family member.
• 31 percent actually make the product or service purchase through a mobile commerce site or app.
• 31 percent take part in a contest.
• 17 percent use the device to view a product demonstration.

The shopper research company, Perception Research Services International, looked into mobile commerce in order to help with merchandizing and packaging systems improvements. The survey involved the participation of 1,450 adults in the United States who were responsible for a minimum of half of the grocery shopping in their household. Among them, just over half (54 percent) owned a smartphone.

Samsung has some ambitious plans for the future

This year has been a very powerful year for the mobile sector, but 2013 may be even more so, at least that is what Samsung is predicting. The mobile technology giant has big plans for 2013, many of which have yet to be unveiled. Over the past year, Samsung has made significant strides in establishing its dominance in the mobile space, especially with the recent launch of the Galaxy S III. In 2013, Samsung will be working to distance itself from what it considers to be its most significant competitor: Apple.

Samsung rivalry with Apple expected to heat up in 2013

Samsung and Apple have been entrenched in a volatile rivalry that has spanned years. Earlier this year, the two companies finalized a lawsuit, the results of which took both Samsung and Apple down a peg in the eyes of consumers and investors. Samsung has managed to fortify itself against Apple in recent months, and part of this involves increasing its production of mobile devices. In 2013, Samsung will ramp up production by 20%, with plans to ship at  least 510 million new mobile devices over the next year.

Company plans to ship at least 390 million smart phones

Approximately 390 of these mobile devices are expected to be smart phones. A portion of these will be equipped with NFC technology, which is also included in the Galaxy S III. This technology has been well received by consumers because of its ability to facilitate wireless data sharing. The technology is also widely used in the mobile commerce space, where it can make payments from a mobile device possible.

Apple will not be going down without a fight

Samsung predicts that the demand for smart phones may diminish over the next 12 months as the market becomes over-saturated. Despite this potential problem, the company has plans to continue developing and shipping devices that are meant to provide consumers with a viable alternative to Apple products. Apple itself has very ambitious plans for 2013 and the two companies are expected to continue butting heads as they vie for dominance in the mobile space.