Tag: mobile commerce news

Mobile commerce is a big hit with Bigcommerce

| February 2, 2013

Mobile commerce big hitBigcommerce marks the increasingly popularity of mobile commerce

Mobile commerce has been a very beneficial force for Bigcommerce, an e-commerce platform catering to small businesses. The platform represents some 30,000 small and medium-sized businesses around the world, many of which have become increasingly interested in engaging mobile consumers. To this end, these companies have been adopting new mobile commerce services. As these companies put more focus on mobile commerce, consumers are becoming more apt to use their mobile devices to shop and purchase products, according to Bigcommerce.

10.2% of 2012 sales were made from mobile devices

Bigcommerce notes that 10.2% of all sales for the companies it represents are coming from smart phones and tablets. This accounts for approximately $84 million in online sales throughout 2012. Sales make through Apple devices, such as the iPhone and iPad, registered $46 million, representing 84% of all online mobile sales during 2012. Bigcommerce notes that the Android platform saw $13 million in sales during the same time period.

Retail industry continues to be a strong supporter of mobile commerce

Mobile commerce has become especially popular within the retail industry. Many retailers had been made aware of the potential gains they could see through engaging mobile consumer several years ago, hence the nearly universal adoption of mobile marketing. Mobile commerce could further these benefits, especially as consumers become more interested in using the smart phones and tablets to shop.

Android may be more plentiful, but not necessarily popular for mobile commerce

The information from Bigcommerce conflicts with information concerning smart phone ownership. Android devices account for 52% of all smart phones in use, while iPhone represent roughly 34%. Bigcommerce notes that the higher number of Android devices available is due to the fact that the platform is licensed to many groups, while the iOS platform is almost entirely exclusive to Apple. Even though the Android seems to be more prevalent, that does not mean that it is more popular in terms of mobile commerce.

Investors inching away from online and mobile ventures

| January 22, 2013

investors inching away from mobile venturesInvestors show caution in light of lackluster results in mobile space

Once upon a time, Silicon Valley investors had been all too eager to dump money into any online start-up or mobile company that showed some semblance of promise. Now, however, these investors are being increasingly stingy with their money, and for good reason. Investors lost a great deal of hope in the online and mobile sectors due to Facebook’s lackluster stock results when the company went public. The decline of Groupon and the Zynga’s fall from grace have not done much to placate the concerns of investors.

Online and mobile start-ups losing favor with investors

Investors seem to have taken note of the large number of online and mobile start-ups that fail to deliver on their ambitious promises. Investors had been eager to invest in promising ventures because of a desire to not miss the next big thing, especially in the mobile space. These ventures, some of which were launched several years ago, were able to capture the support of investors, but those that remain active have yet to produce any kind of return to these investors.

Study shows more than 1,000 ventures will lose funding this year

CB Insights, a market research firm, recently analyzed some 4,000 start-up e-commerce ventures that were launched and received funding from investors in 2009. The firm discovered that over 1,000 of these start-ups would not be receiving any further funding from their investors this year. The firm notes that approximately $1 billion in angel investments will disappear from this particular sector this year, as investors become much more cautious of the online and mobile ventures they choose to support.

E-commerce platforms likely to see significant hit this year

Internet start-ups are expected to face a problematic year in terms of investments. E-commerce businesses that have not already established themselves are likely to crumble as they see the funding they heavily rely upon disappear. Such ventures require significant investments in order to reach consumers. Without these investments, e-commerce platforms are little more than dysfunctional websites with dysfunctional services.