Tag: mobile commerce news

Mobile commerce beginning to transform UK business

| February 4, 2013

UK Mobile Commerce BusinessUK continues to see major shift through mobile commerce

Mobile commerce is beginning to have a major impact on the United Kingdom business sector. Over the past year, mobile commerce has become a very prominent trend, with many consumers clamoring for the change to purchase products using their mobile devices rather than traditional means. Sage Pay, a provider of mobile commerce services, has released its third annual e-Business Report concerning United Kingdom businesses and their adoption of mobile commerce. The report shows that these businesses are beginning to consider mobile consumers as a very important demographic that cannot be ignored.

Report shows that businesses are beginning to focus on their e-commerce websites

The report surveyed some 1,500 online businesses throughout the United Kingdom. According to the report, less than a quarter of these businesses are developing their own mobile application, opting instead to focus on e-commerce websites. Approximately 73% are working to make their websites more accommodating of mobile commerce. These businesses are pushing to see higher levels of mobile traffic to their sites and provide consumers with more decisions during their shopping experience.

Mobile sales making up sizeable portion of activity

Those businesses that have dedicated applications catering to mobile consumers are seeing as much as 19% of their sales come from mobile devices. Sage Pay suggests that this is a sign that the mobile commerce market in the UK is beginning to expand. Consumers are feeling more comfortable engaging in mobile commerce as services become more secure and widely available. Many businesses have begun adopting mobile marketing campaigns that promote their commerce services, thus drawing even more attention to their mobile commerce endeavors.

Businesses becoming more accommodating of mobile consumers

As the UK continues to embrace mobile commerce, the business world is beginning to transform. Companies are beginning to take mobile consumers more seriously, adopting services that are align better with the demands of these consumers. They are also beginning to improve their mobile security measures in order to grow consumer confidence in mobile commerce. As mobile technology continues to grow in popularity, businesses have also begun adopting social media marketing as a powerful tool to get the attention of mobile consumers.

Mobile commerce partnership formed between Opera and Neomobile

| February 3, 2013

Mobile Commerce Partnership Opera and NeomobileNeomobile mobile commerce platform to be integrated into Opera Payment Exchange

Opera Software, a leading software and technology company, has announced that it has formed a new partnership with Neomobile, a mobile payment service provider. Together, the two companies will work to improve the Opera Payment Exchange service, which is used to facilitate mobile commerce in a variety of industries. The deal was made through Opera Commerce, which is a wholly owned subsidiary of Opera Software. Opera Commerce has been seeing major growth in the field of mobile commerce recently, and Neomobile may be able to help translate that growth into future success.

Opera Mini sees more than 208 million users last month

Last year, Opera Commerce launched the Opera Payment Exchange as part of the Opera Mini browser, which is a web browsing tool designed for mobile devices. The Opera Mini application has since become a breakout success among mobile consumers. According to Opera Commerce, more than 208 million people around the world used the application last month, with a significant portion of these people participating in the mobile commerce elements of the application.

Mobile commerce to be made simpler

Opera Commerce is looking to make mobile commerce a much simpler process for Opera Mini users. The company will be making use of the one-click operator billing platform designed by Neomobile. This allows consumers to make purchases through their mobile devices in one simple step. Opera believes that this will cut down on the time it takes for consumers to make payments, creating a faster and more efficient process that consumers may favor.

Neomobile platform may have promising future with Opera

Though the platform from Neomobile expedites the mobile commerce process, it does not diminish the security measures that are in place to protect a consumer’s financial information. Through the platform, consumers will be able to purchase mobile games, music, video, and various other forms of digital content with a simple “click.” The partnership currently only operates within the realm of mobile commerce through Opera Commerce. The platform developed by Neomobile may see expansion into other sectors of Opera in the future.