Mobile commerce sees growth through coupons
Mobile commerce is seeing aggressive expansion throughout the world. This explosive growth is due to various factors, some of which are more mundane than others. One of the factors driving the growth of mobile commerce is the use of mobile coupons. These coupons are specifically designed for consumers with mobile devices, providing them with a way to save on products they enjoy in a convenient manner. The coupons are also powerful marketing tools and have succeeded in drawing more attention to mobile commerce in various sectors.
Report highlights value of mobile coupons
A new report from BI Intelligence, a leading market research firm, sheds some light on why mobile coupons are contributing to the growth of mobile commerce. The report suggests that these coupons are helping drive traffic to online stores and physical stores alike. Coupons that can be redeemed at physical stores have been especially popular with consumers and have proven to be an effective way to draw consumers into these stores rather than allowing them to linger online.
Coupons could be an effective data collection tool
Beyond the financial aspects of mobile coupons is the data that these tools acquire. When these coupons are used, they are able to collect information from consumers, which is quite valuable for the businesses behind the coupons. This data can be used to develop more engaging marketing campaigns or create more effective mobile commerce services. For some companies, this information has helped drive yet more traffic to physical stores.
Coupons supply incentive to mobile commerce
Mobile coupons have helped create more familiarity between consumers and mobile commerce. The coupons have also provided consumers with a reason to actually participate in mobile commerce. Consumers often only need a modest incentive to embrace something new and mobile coupons have been able to provide a way for consumers to justify mobile payments to some degree.
Brazil sees strong growth in the realm of mobile payments
Mobile payments have been picking up steam in Brazil. The Brazilian government has been taking steps toward making mobile payments more commonplace and has been introducing measures that may help regulate the mobile commerce field. Brazil’s Ministry of Communications has been noting the sharp rise in use of mobile devices over the past year. According to the agency, mobile technology penetration throughout the country is powering the growing popularity of mobile payments.
Government moves to regulate mobile commerce
The Ministry of Communication expects that more than 130 million mobile devices will be used to make mobile payments in the next two years. There are currently 260 million of these devices in operation throughout the country. The Brazilian government has begun showing strong interest in supporting the growth of mobile wallets, which can be used by consumers to store and use financial information with their smartphones and tablets. These wallets exist as applications that can be installed on a mobile device and have proven quite popular within the mobile commerce space.
Central Bank to develop regulatory roadmap for mobile payments
While mobile payments are on the rise in Brazil, the country still lacks a comprehensive regulatory structure to govern this growing sector. The Brazilian Central Bank has 180 days to develop a regulatory roadmap that will manage the emerging mobile commerce field and address the various security concerns that exist therein. Bank officials have noted that one of their top priorities is to ensure that mobile payments are universally accepted, allowing all consumers the ability to participate in mobile commerce if they so choose.
Security considered a top priority
Security is also considered a top priority, from a regulatory standpoint. Mobile commerce has long been plagued with security concerns that have slowed its adoption. Because mobile commerce involves the use of financial information through a mobile device, it is often considered insecure by nature. Indeed, mobile devices are quickly becoming ideal targets for hackers due to the financial information they are beginning to store and how this information is being used to initiate mobile payments.
