Tag: mobile commerce news

Eftpos to launch mobile payments trial in Australia

| May 29, 2013

Mobile payments projects capture the attention of consumers

As mobile payments become more common, so too do the various trial projects that aim to spur progress in the mobile commerce field. Trial projects are important as they help expose consumers to the idea of mobile payments and let them experience the convenience that mobile commerce platforms offer. These trial projects are not solely for the benefit of consumers, of course, as the companies responsible for these projects have an opportunity to ensure that their mobile payments systems actually work.

Eftpos to launch new project in July

Eftpos, a commerce company based in Australia, has announced that it will launch a new mobile payments trial project in its home country in July of this year. The trial project is associated with an overarching partnership the company has with C-SAM, another company invested in the mobile commerce field. The project itself will promote the use of NFC-based mobile payments systems in Australian stores, which will be used to facilitate transactions from consumers as they make small purchases.

Mobile Payments AustraliaMobile payments projects to make use of NFC technology

NFC technology is often considered one of the pillars of the mobile payments world. The technology is chiefly responsible for supporting mobile transactions as it is capable of transmitting and receiving digital information over short distances. NFC technology has recently been attracting criticism due to concerns regarding mobile security. While the technology can be used for mobile payments, it can also be targeted by hackers to access a person’s financial information. Eftpos, as well as the other companies invested in mobile payments, has made security a top priority.

Etfpos eager to accommodate consumer needs

Eftpos represents more than 80% of the daily transactions made in Australia. The company has a strong interest in mobile payments due to the changing interests of consumers. Those with mobile devices are beginning to demand new commerce services in order to accommodate their needs. Eftpos is well positioned to meet these needs and believes that mobile payments may soon replace traditional forms of commerce in the future.

Square to bring mobile payments to Japan

| May 28, 2013

Japanese consumers to have new option when it comes to mobile payments

Leading mobile payments firm Square has announced that its mobile commerce platform of the same name is now available in Japan. This represents the first time the company has expanded beyond the North American market. Asia has become one of the most attractive markets when it comes to mobile commerce due to the high level of penetration that mobile technology has been seeing over the years. Japan, in particular, has proven to be a hub of activity when it comes to mobile payments.

iPhone consumers may be welcoming of Square

The iPhone is one of the most popular mobile devices among Japanese consumers. This is somewhat ideal for Square as the company’s flagship mobile payments platform was designed for the iOS platform before also being made compatible with the Android platform. Square believes that it can find favor with a multitude of consumers that are eager to participate in mobile commerce without having to embrace NFC technology or purchase a new mobile device just to make mobile payments.

Japan Mobile PaymentsCompetition expected to be fierce

Square’s entry into the Japanese market is being considered very bold as the country is home to several mobile commerce initiatives that have already successfully enthralled many consumers. Square is expected to face staunch competition from NTT docomo and KDDI, two of the largest companies in the mobile commerce sector in Japan. PayPal has also established a strong foothold in Japan through its partnership with Softbank. Square believes that it will be able to win over consumers with its flare for design.

Future of mobile payments in Japan is uncertain for Square

Square has managed to establish a great deal of popularity in the mobile payments space. The company has helped expand mobile commerce throughout North America and has proven that it can compete with other companies that exist in this increasingly crowded field. The Asian market is quite different from that of North America, however, which makes Square’s future in Japan anything but certain.