Tag: mobile commerce news

Mobile payments set for major growth in the future

| June 17, 2013

Mobile payments are growing more popular

Mobile payments have already been growing in popularity around the world, but with consumers becoming more acclimated to the services that are available to them, mobile payments are set to see accelerated growth in the near future.  Consumers are beginning to see the benefits they could take advantage of through participating in mobile commerce. The convenience that mobile payments represents has, thus far, been one of the most attractive aspects of this new form of commerce and this aspect is likely to continue attracting the interests of consumers for years to come.

Report sheds light on various factors in mobile commerce space

BI Intelligence, a leading market research firm, recently released a report concerning the growth of mobile payments in the U.S. and in Europe. The report shows that mobile payments are becoming more common as smartphone penetration grows around the world. As more consumers get their hands on smartphones, the more likely they are to shop online using their mobile device. Young, affluent consumers have been leading the charge toward mobile commerce for some time, and these consumers in Asian and African markets are expected to be the major source of growth in mobile commerce in those regions of the world.

mobile payments consumersBusinesses growing eager to embrace mobile payments

The report shows that consumers are not alone in their interest in mobile payments. Businesses are beginning to become more accommodating of mobile commerce as smartphones and tablets become the favored shopping platforms for consumers. The report shows that higher transaction volumes through mobile sales will be the primary growth driver of mobile commerce among businesses in the future.

Mobile payments platforms have yet to be a hit with consumers

The report notes that mobile commerce platforms are plentiful, almost annoyingly so for consumers. While there is a multitide of mobile payments services to choose from, none of these have yet become a major hit with consumers. Even PayPal’s mobile commerce platform has yet to appeal to a significant number of consumers.

Mobile commerce and marketing are coming together

| June 17, 2013

Mobile commerce is beginning to blend with marketing

Mobile technology is beginning to have a major impact on marketing and commerce around the world. Consumers are beginning to rely more heavily on their smartphones and tablets, allowing them to participate in commerce in new ways and experience advertising in a way they never have before. A new report from the Yankee Group aims to highlight the affects that mobile technology is having on these two fields. The report addresses the emerging trends that are being seen in the mobile commerce and mobile marketing arenas.

Report highlights the poor performance of loyalty programs

According to the report, some 40% of consumers make use of some kind of mobile shopping application or mobile coupons. While consumers are interested in shopping apps and coupons, the mobile loyalty programs that exist today are not having the impact on consumers that brands are hoping for. The report suggests that brands will have to take the mobile space more seriously if they want their loyalty programs to succeed in the future.

Mobile Commerce and MarketingMobile marketing beginning to play a bigger role with larger companies

The report also notes that mobile marketing is beginning to play a major role with large companies. These companies have taken note of the increasing importance of mobile technology and have been making moves to engage consumers in a new way. These companies have also been showing strong interest in mobile commerce, and some have begun to introduce marketing elements into their mobile commerce applications in order to better engage consumers.

Mobile commerce set for rapid evolution in the future

The report suggests that mobile commerce is set to evolve at a rapid pace. That is to say that mobile commerce may operate in a different fashion than it does today. New regulations and business practices could make mobile commerce more convenient for consumers. The report suggests that the further integration of marketing, as well as social networking, with mobile commerce is likely to continue well into the future.