Tag: mobile commerce news

eBay rebranding puts new focus on mobile commerce

| June 25, 2013

eBay rebrands division to focus on mobile commerce

Two years after acquiring GSI Commerce, eBay has rebranded this unit as eBay Enterprise. This division is not one of the company’s three main business units and will be responsible for enterprise commerce solutions for brands and retailers. For the past two years, GSI Commerce has been working to create and develop online shopping sites and boasted of more than 1,000 clients worldwide before the eBay acquisition. Now, as a division of eBay, GSI Commerce will be responsible for promoting new initiatives, such as those in the mobile commerce space.

Company continues to show strong interest in mobile space

The interest that eBay has in mobile commerce dwarfs that coming from other companies. The company has devoted a great deal of its resources to promoting mobile commerce around the world and has done exceptionally well in this endeavor thanks to the backing of its subsidiary PayPal. The new eBay Enterprise will continue this work, but will be primarily focused on retailers and brands that are interested in engaging mobile consumers.

ebay mobile commerceeBay Enterprise brings a more acute focus to company initiatives

With eBay Enterprise taking a more focused approach to the matter of mobile commerce, eBay may be able to make strong progress in this field. For the past few years, eBay’s focus on mobile commerce has been somewhat expansive. A more acute focus may help the company appeal more effectively to retailers and brands in particular markets rather than working to appeal to everyone everywhere.

eBay expects strong gains in mobile commerce by year’s end

The rebranding of GSI Commerce has provided eBay with some confidence concerning the results it expects to see this year n the realm of mobile commerce. According to eBay Enterprise, more than 30 eBay Commerce clients will have mobile commerce services available in their stores by the end of the year. PayPal is also expected to see strong gains in the mobile commerce field through its work with eBay Enterprise.

Report predicts growth in US mobile commerce

| June 24, 2013

Report provides insight into the future of mobile commerce for the US

Juniper Research, a leading market research firm, has released a new report that predicts the growth of mobile sales in the U.S. Mobile commerce has been growing more popular throughout the country as more consumers become comfortable with the concept of using their smartphones and tablets to pay for products. Consumers are already transitioning well toward using their mobile devices to shop online, but using these devices to purchase products from physical stores is gaining more momentum.

Mobile sales to reach $3.2 trillion by 2017

According to the report, called “Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017,” consumers are taking up mobile commerce at a rapid pace. The report predicts that mobile sales are well on their way to surpassing $3.2 trillion by 2017, an increase over the $1.5 trillion that is forecast for this year. The report also notes that retailers that have not yet embraced mobile commerce are in the minority.

U.S. Mobile Commerce on the riseNFC technology may be on its way out

Many retailers are putting focus on NFC-based mobile commerce systems in order to meet the needs of consumers. While this has been relatively successful for some due to the fact that NFC technology is a staple of mobile commerce, the time may be coming when this technology is more of a hindrance than a benefit. NFC-enabled devices are still rare in the U.S. market, making NFC-based mobile commerce somewhat exclusive. Moreover, Apple devices do not support NFC technology in any inherent way, which has lead many retailers to seek out alternatives to NFC technology.

Mobile payments are growing around the world

The report expects that mobile commerce will continue to grow in the U.S. and that this growth will largely be powered by consumers and their interests in mobile technology. The U.S. is not the only place mobile commerce is finding traction, of course, as more consumers in Europe and Asia have also been growing more accustomed to new forms of commerce.