Tag: mobile commerce news

Quality may be the top issue in mobile commerce

| July 3, 2013

Lack of quality could drive consumers away from mobile commerce

Econsultancy, a market research and consultancy firm, has released a new report called “Mobile Commerce Compendium.” The report aims to provide comprehensive insight to the challenging mobile commerce sector. Mobile commerce is currently highly competitive due to its relative youth when compared to other sectors and the challenges that exist in this sector can often be overwhelming. While many startups and larger companies have their own perspective when it comes to what a mobile commerce platform should be, the report suggests that quality is the most important aspect of these platforms.

Consumers favor quality above all

Quality, or lack thereof, is one of the main points of criticism that exists with modern mobile commerce initiatives. Low quality services have given consumers throughout the world a poor experience when it comes to mobile commerce and has discouraged their continued participation therein. Quality can often determine whether a mobile commerce platform can be considered viable by a consumer and the report shows that consumers tend to favor platforms that offer better experiences than their competitors.

high quality mobile commerceMobile sites play a major role in consumer satisfaction

The report also shows that many consumers use their mobile devices to compare prices on particular products offered by retailers. These consumers will make an effort to find the best prices they can before making a purchase in-store. The report also shows that the load time for mobile websites factors into the quality issue that consumers have with mobile commerce. Slow-loading sites tend to annoy consumers, making them less inclined to participate in mobile commerce or make a purchase of any sort.

Report notes that mobile sites are integral to marketing

The report notes that mobile sites have become an integral part of any successful marketing campaign. With more people relying more heavily on their mobile devices for nearly every aspect of their lives, websites that are not optimized for these devices are not well received by consumers. Providing a mobile site for these consumers is also not enough to win their favor, as these sites must function properly and boast of high quality mobile commerce options.

Square makes a bold move on mobile commerce

| July 2, 2013

Square shows more aggression in the mobile commerce space

PayPal may soon have unprecedented competition as acclaimed mobile commerce firm Square makes a bold business move. Square has won attention in North America and elsewhere in the world for its approach to mobile commerce. Unlike some companies involved in this sector, Square has an interest in making mobile payments as accessible to consumers as possible. In order to accomplish this goal, the company developed a quarter-sized device that can be plugged into nearly any smartphone. This device allows consumers to make mobile payments as they see fit.

Square Market unveiled

Square boasts of a very productive partnership with Starbucks, which has seen a great deal of success in its adoption of mobile commerce. As Square grows to be more formidable in the highly competitive mobile commerce field, the company has taken steps to set it further apart from others in the sector. The firm has announced the launch of a new platform it calls Square Market. The Square Market exists as a platform through which merchants can list a variety of products, allowing consumers to browse and purchase with their mobile device.

Mobile Commerce - Square Mobile PaymentsPlatform may be welcome among merchants

The Square Market has a somewhat ambitious goal in that it aims to blur the lines between online and offline commerce. Square has been somewhat successful in this endeavor through its other ventures in mobile commerce, but the Square Market represents the company’s boldest attempt to engage consumers in a new way. The Market platform is expected to find a great deal of favor with merchants as it offers them a variety of features, such as the ability to set up an online store nearly instantly.

Square takes aim at competitors

The Square Market is designed specifically to challenge platforms like Amazon, Etsy, and eBay. PayPal is has also been targeted by Square, which has ambitious plans to become more involved in the financial services realm in the future. PayPal has long dominated this sector and has established a strong foothold in the mobile commerce space. Square may find it difficult to dethrone PayPal, but has committed to putting up a good fight with its competitors.