Tag: mobile commerce news

Mobile payments set to explode in Australia

| July 29, 2013

Mobile payments may soon see explosive growth

Mobile payments may be set to see explosive growth in Australia, at least among retailers. Mobile technology has established a strong presence in Australia, just as it has done throughout much of the world. Consumers have become heavily reliant on smartphones and tablets, favoring these devices when it comes to shopping and, in some cases, banking. This trend has been a double-edged sword for retailers, some of whom have expressed concern that the growing prevalence of mobile commerce is keeping consumers from visiting physical stores. The Australian Retailers Association sees mobile payments as a promising opportunity, however.

Retailers becoming more interested in mobile commerce

The organization notes that traditional retailers — those with physical stores — are beginning to look for ways to reduce transaction times and ensure consumer loyalty. The advent of mobile commerce has made shopping somewhat easier for consumers throughout the country, many of whom can find everything they need online and have products delivered to their homes. By embracing the convenient nature of mobile technology, retailers may be able to secure the loyalty of consumers through the provision of simple services and support of mobile payments.

Australia Mobile PaymentsSmall retailers following the example of their larger counterparts

The Australian Retailers Association suggests that embracing mobile payments has become relatively common among larger retailers. This has created confidence among smaller companies that are beginning to consider mobile commerce as the industry standard. As such, growing numbers of small retailers are expected to adopt mobile payments in the coming years, leading to a dramatic increase in the mobile commerce activity of the country.

Companies seek to spread mobile commerce throughout Australia

Mobile payments have been seeing strong growth in Australia due to the numerous financial organizations that have been working to bring mobile commerce to the country. PayPal is one such group and has been testing a new mobile commerce platform in several countries. This platform is designed with retailers in mind, providing them with a way to offer comprehensive services to consumers that are tethered to smartphones and tablets.

Mobile commerce helps power growth in Europe

| July 26, 2013

European mobile commerce sparks growth despite problematic economic environment

Despite a turbulent economic environment, European e-commerce is thriving, with growth driven largely by mobile commerce. A new report from Transport Intelligence, a market research firm, shows that European e-commerce activity has been on the rise, with many consumers purchasing products online via their smartphones and tablets. This sector is showing strong growth even as similar sectors in the retail industry lose their footing due to troubling economic climates throughout the region.

Report shows that e-commerce market grew by 12% in 2012

According to the report, the European e-commerce market grew by 12% in 2012 while overall retail sales plummeted during this same period. Companies that specialized in online retail saw promising results by engaging mobile consumers, many of whom have become enthralled with the concept of mobile commerce. The results that these companies have seen over the past year have encouraged traditional brick and mortar retailers to take the online world more seriously.

Mobile commerce growth in EuropeRetailers pressured to adapt to modern consumers

The report notes that retailers are beginning to feel a strong need to cater to the mobile commerce crowd. Advances in technology are beginning to force retailers to adapt and approach consumers in a new and more dynamic way. There are those that have shown resistance to mobile commerce, and e-commerce in general. In the United Kingdom, Jessops and Comet, two prominent retailers, recently declared bankruptcy as they were unable to engage in a new generation of consumers with evolving interests.

Traditional retailers begin to take online world more seriously

The report suggests that e-commerce will continue to experience strong growth in Europe, especially as more consumers become interested in participating in mobile commerce. It is expected that retailers whom offer comprehensive mobile commerce services will find strong support from consumers. Traditional retailers with brick and mortar shops are also expected to put more emphasis on their online presence, developing websites that are more accommodating the needs of mobile consumers.