Tag: mobile commerce news

Retailer finds success in mobile payments

| December 10, 2013

eBay reports strong activity over holiday shopping weekend

Retail giant eBay has reported impressive growth over the recent holiday shopping weekend, extending from Thanksgiving Day to Cyber Monday. The retailer has been quite cavalier with its approach to the holiday season in the past, making aggressive efforts to engage consumers and provide them with reasons to shop online rather than visit physical stores. This year has proven no different, but eBay has been putting a bolder emphasis on mobile commerce in the hopes of engaging the growing number of consumers with mobile devices.

Consumers show their proclivity for mobile shopping

According to eBay, mobile commerce volume, in terms of transactions, grew by 96% over the holiday shopping weekend. PayPal processed the vast majority of the mobile transactions being made during this period, reporting a 115% increase in mobile spending. PayPal notes that Cyber Monday represented the most active day, in terms of mobile payments, it had ever experienced in its history.

eBay predicts $20 billion in mobile payments for 2013

Mobile Payments - eBayThe holiday season is not over, of course, and shopping is expected to continue being a high priority for many consumers through the end of December. eBay anticipates that it will handle some $20 billion in mobile payments this year, with the majority of these payments coming from the holiday season. The retailer has been working to encourage consumers to make mobile payments throughout 2013 and has managed to find some success in this endeavor with the help of PayPal.

NFC alternatives provide consumers with more options

PayPal has become quite powerful in the mobile commerce sector, as it has offered a payment solution that is not based on NFC technology. Payment platforms that make use of NFC technology can typically only be accessed by NFC-enabled devices, which are not abundantly available to consumers currently. PayPal, and other companies interested in mobile commerce, have been working to provide consumers with an alternative to NFC in order to make it easier for them to make mobile payments.

Spindle launches new mobile payments platform

| December 9, 2013

New application seeks to engage consumers and merchants

Spindle, a leading provider of white label payment solutions for financial service firms, has announced the launch of a new mobile application for merchants and consumers. The application is called MeNetwork360 and aims to combine location-based marketing with mobile payments. The marketing tools associated with the application are expected to be well received by merchants that are working to engage with mobile consumers. Location-based marketing campaigns tend to be more effective at capturing the attention of consumers with mobile devices than traditional marketing methods.

App could form a dynamic connection between consumers and merchants

The application is meant to represent a dynamic platform through which consumers and merchants can interact more effectively. For consumers, the application is designed to provide yet more convenience to mobile commerce, making it relatively easier for consumers to purchase products with their mobile devices and store digital information from retailers. For merchants, the application provides yet another avenue through which loyalty-based connection can be formed.

Mobile payments continue to gain popularity

Mobile App - Mobile Payments and Location-Based MarketingMobile payments have become quite popular with consumers and there is no shortage of mobile commerce applications currently available. The mobile commerce field is filled with companies, both old and new, fighting one another for the attention of consumers. This competition means that consumers have a great deal of options when it comes to mobile commerce services, but it also means that it can be difficult for a new platform to gain any amount of recognition from consumers.

Application likely to face strong competition

MeNetwork360 may have an edge over the competition in that it is not focused solely on consumers. By engaging merchants, the application may be able to gain significant momentum in the mobile commerce field, making it easier to gain exposure. The application is not the first of its kind to focus on both merchants and consumers, however, so competition is still likely to be fierce.