New report shows that the demand for m-commerce platforms is growing quickly
Infiniti Research has released a new report concerning the state of the U.S. mobile commerce market. The report indicates that the U.S. has become one of the most active markets in the world when it comes to mobile commerce and the market is saturated with demand from consumers for new services and better mobile-centric platforms. Several businesses in the U.S. are beginning to take the mobile space more seriously and telecommunications companies are working on ways to make mobile commerce as a whole more accessible.
Handful of companies establish leadership in the US mobile market
According to the report, there are only a handful of organizations that can be considered dominant in the mobile commerce market. These organizations are Isis, PayPal, Visa, and Citibank. Square is also considered to be a leader in the North American market and the company is often credited with helping make mobile commerce more inclusive of iOS users. PayPal has also helped make mobile commerce more accessible to iOS users as these people do not typically have access to NFC technology, which is used for many mobile commerce platforms.
Mobile coupons succeed in boosting mobile sales for retailers
The report shows that retailers are beginning to engage with mobile consumers more aggressively than they have in the past. Many retailers are introducing mobile coupons as a way to encourage mobile engagement. These coupons are used to boost mobile sales and have been quite successful in this endeavor as the number of people that use mobile wallet applications continues to grow throughout the country.
Security continues to be one of the most serious problems there is in the mobile commerce space
The report notes that one of the major issues that consumers have with mobile commerce has to do with security. Many mobile commerce platforms have been targeted by hackers and malicious groups that are seeking to exploit a person’s financial information. Even businesses that are involving themselves in the mobile commerce space have found it difficult to provide consumers with a secure experience.
Poland is quickly becoming more focused on the mobile sector
The mobile commerce market of Poland is poised for strong growth throughout 2014, according to mGenerator, a leading mobile commerce platform in Poland. This is a trend that is similar to those that are emerging in other countries around the world. Consumers are becoming more involved in mobile technology and, as such, investing more of their time and money on their smartphones and tablets. This means that mobile commerce is beginning to play a much larger role in the lives of people around the world and their interest in mobile shopping and other such activities is growing quickly.
Mobile commerce market set to reach $273 million by the end of the year
According to mGenerator, the Polish mobile commerce market will reach approximately $273 million by the end of this year. Polish retailers are beginning to take the mobile sector more seriously as consumers begin using their mobile devices to shop and find products they are interested in. The demand for smartphones and tablets that are capable of participating in mobile commerce is also on the rise among consumers, which is adding further momentum to the market’s growing potential.
Retailers are growing more conscious of consumer trends
Consumers are showing particular interest in purchasing products that are available from retailers that are close to their home residence. These people are able to purchase products from their smartphones and tablets and then visit a local store to pick up these products. Retailers are also beginning to take “intelligent pricing” into consideration, which involves the better understanding how much consumers actually value a particular product. In order to acquire this understanding, retailers are beginning to track trends concerning the way mobile consumers spend their money online.
Banks are beginning to take the mobile space seriously
Retailers are not the only organizations in Poland that are beginning to take the mobile commerce market seriously. The country’s banks are also beginning to become more involved in the mobile sector by providing their customers with platforms and services that accommodate their needs. By the end of 2014, Poland is expected to establish itself as a very promising market in the mobile commerce sector.
