Tag: mobile commerce news

Facebook reveals new mobile commerce product

Facebook’s Autofill product has been unveiled at the company’s own developer’s conference

Facebook has unveiled a new mobile commerce product at its f8 developer’s conference. The company has been showing more interest in mobile payments for some time and has been taking steps to help facilitate mobile shopping through its social network in order to cater to the interests of its users.  The new product is called “Autofill” and is meant to simplify the process of making payments from a mobile device.

Autofil aims to make mobile shopping more efficient and enjoyable for consumers

Autofill is designed to make payments simpler by removing the need to input financial information multiple times. Facebook began testing this product last year while it was exploring ways to improve the mobile shopping experience for consumers. The testing phase allowed Facebook to form a better understanding of the mobile commerce space and the expectations that consumers have therein. Using this information, Facebook aimed to develop a product that could bring more efficiency to the mobile shopping experience.

Facebook has been slow to enter into the mobile payments space, focusing instead on marketing

Mobile Commerce - FacebookFacebook has been relatively slow to embrace mobile payments when compared to similar companies. This is largely because the company has become heavily focused on mobile marketing. Facebook has been working to leverage itself as a mobile advertising platform in order to attract new investors and provide services to companies interested in engaging mobile consumers. As Facebook becomes more confident in its advertising services, it is beginning to expand its focus to other mobile-centric sectors.

Autofill may become popular if it manages to enhance the mobile shopping experience

Exactly how popular the Autofill product will be among consumers is impossible to determine at this time. There is generally little hype behind the product, but consumers have shown that they are often on the lookout for new mobile commerce products that can improve their shopping experience. If Autofill can accomplish this task, it may become a very popular product that could have a major impact on how people experience mobile shopping in the relatively near future.

Mobile commerce platform launched for enhanced shopping experience

Acme Tools has announced that it will be using IBM’s products to make shopping easier for consumers.

Leading authorized tools and equipment retailer, Acme Tools, has recently announced that it has launched the mobile commerce version of its website, to make it easier for consumers to be able to shop for what they need using their smartphones.

This new platform is designed to provide the company’s customers with a seamless shopping experience.

The mobile commerce platform, itself, was developed by BlueSky Technology Partners. It has been created in order to leverage the IMB WebSphere Commerce investments that Acme Tools has already been making for its site on the standard web. The purpose is to make sure that customers will be able to browse, compare, and purchase the products that they want, no matter where they are and what device they prefer.

Mobile commerce traffic and sales are rapidly growing in importance, according to an IBM study.

By the last quarter of last year, smartphone and tablet based traffic was making up almost 35 percent of all traffic that was being generated online. Year over year, this represented an increase of about 40 percent. Furthermore, sales made over these smaller screen devices made up almost 17 percent of all online sales, which represented a year over year increase of 46 percent over 2012’s figures.Mobile Commerce Platform launched

The smartphone friendly site was created specifically to help to lower the necessary load time and to help to improve the overall user experience. It was designed to be easier to search, browse, and buy on a device with a small screen, a slower internet connection, and a touch screen keyboard.

Users that are registered with the site will be able to use cross platform features, which include saving to a wish list. This allows people to be able to add items at their convenience, and then checkout later on when they are ready. It also helps to appeal to the many people who like to browse over mobile commerce, but make their final purchase over a desktop or laptop device because of the greater ease of using a keyboard, a larger screen, and greater security.