Tag: mobile apps

HSBC predicts growth in the mobile payments space for India

As mobile technology continues to expand throughout India, the number of payments being made through mobile applications is increasing. According to HSBC, a leading bank, mobile payments are expected to reach $100 billion within the next 18 months. People are becoming more comfortable with paying for products and sending money to others via apps, and these apps are becoming more plentiful and some are offering consumers robust services. Banks could have much to gain from the continued growth of mobile payments.

Corporate employees are showing favor for mobile banking

HSBC notes that corporations are beginning to see significant promise in mobile payments. High-ranking staff members, such as CEOs and treasurers, are becoming mobile-centric, basing much of their lives on their smartphones and tablets. As such, they are abandoning old methods of managing money and issuing payments, such as writing checks. Instead, these people are becoming more likely to make a mobile payment as it represents an easier and more convenient form of commerce.

Mobile services are becoming a significant focus for banks

Mobile banking is gaining favor among many people. Banks are releasing mobile applications that allow customers to access their services and these apps have managed to win praise. As banks continue to see growth in the mobile commerce sector, these organizations are expected to invest more into mobile services and applications. This will allow banks to better engage a new generation of consumer that has become heavily involved in mobile technology.

Smartphone penetration is leading to a rise in mobile commerce

India is one of the world’s leading mobile payments markets. This is largely due to accelerated smartphone penetration. As more people obtain smartphones, they are becoming exposed to the concept of mobile commerce and the convenience of this concept has proven quite attractive to millions of people around the world. Competition is fierce in the mobile payments sector, which has lead to a wide variety of mobile apps being made available, giving consumers  many choices when it comes to determining which app they want to use.

According to a new American study conducted by Nielsen, women use their apps for a longer period of time.

Neilsen has released the results of one of its latest studies, which has revealed that men in the U.S. are using more apps than women, but that when it comes to actual use, it is female device users who are spending more time on their applications than their male counterparts.

The study found that men time on a larger number of mobile applications, but more time overall.

The research found that in the average month, men used a larger number of mobile apps than women. Men averaged 27.2 applications used on their devices in a month, when compared to a slightly fewer 26.3 smartphone apps used by women. That said, while women aren’t using quite as many mobile apps as men, they are using them for longer. Women spent an average of 38 hours and 2 minutes on their mobile applications every month. During the same span of time, men averaged 36 hours and 51 minutes.

This time spent on mobile apps means a lot to the industry, particularly in terms of in-app advertising.

Nielsen also pointed out that on average, smartphone device users across the United States were using 26.7 apps per month in 2014’s last quarter. That is a figure that has essentially stayed the same over the last couple of years. Moreover, it was important to see that more than 70 percent of the usage of smartphone apps was all coming from the leading 200 applications.

At the same time, though, there appears to be a limit to the number of mobile applications that consumers appear to be willing to download and actively use within any single one month period. Equally, while they don’t seem to be growing in the number of applications that they’re using them, they do seem to be using the ones that they have for longer periods of time.

The average amount of time spent on mobile apps per person, per month, has risen from 23 hours and 2 minutes in the last quarter of 2012, to become 37 hours and 28 minutes in the last quarter of last year. This means that over a period of two years, that figure rose by 63 percent.