Tag: mobile apps

Taplytics, an innovator in mobile optimization, is one of the first companies to achieve the Amazon Web Services (AWS) Partner Network (APN) Mobile Competency.

Taplytics achieved the APN Mobile Competency based on its platform’s technical proficiency, and its proven success helping customers move smarter and faster in today’s highly competitive mobile app marketplace.

Run on Amazon Elastic Compute Cloud (Amazon EC2), Taplytics’ platform is unique in the way it tightly integrates mobile A/B testing, personalized push notifications and results-driven analytics to optimize all aspects of a user’s mobile experience. It provides retailers and other businesses with the tools they need to engage users from the moment they download an app, re-engage them over time and improve their app monetization.

“Winning in the lucrative mobile market demands speed and innovation, and running on AWS, we’re able to quickly process our customers’ mobile data and give them the deep insights and visual editing tools they need to iterate faster and capture a larger slice of the pie,” said Aaron Glazer, CEO of Taplytics. “The new APN Mobile Competency designation not only reinforces what we’re doing with our current customers, but also tells others that we have the proven knowledge and tools to help them succeed.”

The APN Mobile Competency is designed to provide AWS customers with top-quality APN partners with deep experience working with developers and mobile-first businesses to help them build, test, analyze and monitor their mobile apps. APN Partners who’ve attained the APN Mobile Competency offer a variety of validated services, software and solutions on the AWS Cloud.

About Taplytics
Taplytics is the leader in mobile optimization, empowering those creating the world’s best apps to optimize their apps and push notifications quickly and easily. Its deeply integrated set of A/B testing and push notification tools enable the entire app team to work together and deliver great experiences to their customers. With Taplytics, marketers, developers and product managers have the tools they need to optimize the mobile experience and maximize the lifetime value of their customers. Taplytics is based in San Francisco, and can be found online at http://www.taplytics.com or on Twitter at @taplytics.

Global Mobile Application Market 2015-2019

The boom in the Mobile market and the upsurge in usage of smart phones are driving the market for mobile applications. Mobile applications are developed to enable users to get access to services similar to those that are received when accessing the apps through a personal computer. The adoption of mobile apps that are B2C are significantly higher than that of the mobile apps that are B2B. However, both still have higher opportunities for growth. Currently there are more than 3.17 million applications available on various app stores and a very large base of mobile application developers who develop mobile apps for app stores.

Global Mobile Application market to grow at a CAGR of 31.05 percent over the period 2014-2019.

“The growing popularity of mobile applications is resulting in the expansion of mobile websites, with enterprises creating their own mobile applications to drive consumer engagement,”.

The latest report emphasizes the growing mobile workforce worldwide, which has created a market for apps to suit different needs. This helps organizations attain better business outcomes from a mobile and dispersed work force.

“Many leading application development companies are focusing on design and development of customized mobile applications in line with business aspects across various mobile operating systems,”.

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Covered in this Report

This report provides information about the market size and forecasts of the Global Mobile Application market for the period 2014-2019. This report also covers information about the market segmentation by its type, application category, revenue model, and geography. The three key regions covered in this report are the Americas, the EMEA region, and the APAC region.

Global Mobile Application Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Global Mobile Application market landscape and its growth prospects in the coming years. The report also includes a profile of the key vendors operating in this market.

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It is also estimated that IT organizations will dedicate at least 25 percent of their software budgets to mobile app development, deployment and management in the coming years.

The new report covers the current scenario and growth prospects of the Global Mobile Application Market. To calculate the overall market size, the report considers the revenue generated through the sales of mobile applications worldwide.