Tag: mobile applications

The controversial application has been causing a massive stir since last year and it is now launching.

Following a significant controversy in 2015, Peeple, a mobile app with the nickname “Yelp for people” has made its North American launch so that users will be able to rate and review others.

The design of this mobile application lets individuals rate and review anyone they know.

This doesn’t just mean celebrities and people in the public eye. This mobile app lets users give star ratings and reviews for neighbors, co-workers and anyone else they know. Peeple was first unveiled in October 2015 and faced serious criticism from the media as well as across social media and among celebrities. A tremendous number of people objected to the idea of being able to be reviewed in the same way that restaurants or products were being reviewed online.

Some new rules are now allowing the mobile app to proceed forward with its strategy to let users rate each other.

The initial description of the Peeple app explained that users would be capable of adding any name they wanted to the service so they would be able to create a review and a rating for that person. That individual would not be able to opt out of their presence on the app and of that review. That created a tremendous concern in the media and among social media users with regards to the risk of bullying.

Furthermore, positive ratings could be immediately displayed on the app, but low star rankings and negative reviews were required to be placed in a 48 hour hold. In that way, the individual leaving the review was supposed to be given enough time to “work it out” with the other person in the form of a private message.

Public outrage voiced over the mobile app features forced changes to be made to the application before it could be published. Now, Peeple is required to allow ratings only for people who have opted into the network. That way, an individual’s name cannot be added to the service by someone else. As a verification of the person’s identity, sign-ins are conducted through a person’s Facebook account, which is required to have been active for six months before it is approved. A second identification verification is required in the form of a phone number.

A study has shed some light on the way that activity differs from one platform to the next.

According to the results of a recent study, there is a considerable difference between the activities of Android device users and those using gadgets based on iOS, in terms of the way a mobile app is installed and used.

This research was focused on the Asian marketplace, where consumers use their devices uniquely in the world.

According to data from the AppsFlyer mobile marketing and analytics firm, consumers in the Asian marketplace employ their smartphones in a different way from consumers elsewhere on the globe. This includes their behaviors for the installation of a mobile app and they way they would use it. That said, the study also pointed out that even within the Asian space, there is a considerable difference in the way those applications are used and installed by Android users and iOS users.

The mobile app research was based on more than 1.1 billion non-organic installations of more than 6,000 applications.

It also took into consideration approximately 5 billion launches of those mobile applications, which occurred between June 1 and December 15, 2015. The goal of the study was to allow marketers – among others – to better comprehend the way in which mobile device users worldwide will install applications and when they will actually be used.

The mobile apps that were considered within this research included those within several different categories, such as games, social, shopping, entertainment, communication, music, travel, business, and others.

Interestingly, while installs were about even throughout the length of an average week, among Android based device users, this was not the case for Apple product users. iPhones and iPads saw the highest number of app installs on Thursdays and Fridays.

In the Asian market, Thursday is the most popular day for consumers to install mobile apps. In fact, install activity increases by an average of 27 percent on Thursday and Friday, when compared to the installs at the start of the week. That said, in North America and Europe, Thursday is considered to be among the least popular for that same purpose.