Tag: mobile advertising

Mobile marketing with retail coupons is a hit with consumers

| April 3, 2013

Mobile Marketing Retail CouponsThis technique is proving to be highly successful for advertisers targeting shoppers with smartphones.

Major retailers have been boosting their mobile marketing efforts and, among them, coupons directed at smartphone users have been rapidly rising to the top of the priority lists as consumers show that they love them.

These new forms of discounts appear to be taking over where daily deal giants have left off.

Discount coupons are now being worked into mobile marketing on virtually every level. As a result, consumers are now searching for them before they make many different kinds of purchases through their computers and their smartphones and tablets. This is changing the commerce environment, as these shoppers aren’t just limited to the searches when they’re at home on their PCs, but can perform their queries while they’re within the walls of a store.

This has helped to further the use of “showrooming” which has become a central element of mobile marketing.

Though showrooming was once seen as a nightmare for retailers, they are slowly starting to embrace the behavior as an opportunity for mobile marketing. Instead of trying to fight it off entirely, it is a matter of proper use.

According to the RetailMeNot Inc. senior vice president of external affairs, John Faith, “retailers have an opportunity to combat showrooming by reaching those consumers when they are engaged and ready to make a purchase.” While there is no way to stop consumers from showrooming, the trick to effective mobile marketing is to make sure that the end result of the behavior is a purchase from their own store.

Smartphone friendly coupons can help to improve the appeal of shopping within the store as opposed to seeking out an alternative at a competing retailer. Companies are using this form of mobile marketing to embrace the fact that consumers are going to use their devices in store to find a better deal. The key that they can provide is to make sure that this “better deal” remains the in store purchase.

These claims from Faith have been supported by the latest comScore data, which shows that retail is the second most rapidly growing category for mobile marketing with coupons.

Mobile marketing predictions look strong for Google’s future

| March 11, 2013

Mobile Marketing GoogleIn terms of investor optimism, the search engine giant appears to have a massive advantage over Apple.

Google has earned its way into a very impressive position ahead of Apple in terms of optimism expressed by investors, as its mobile marketing and other strategies have brought its shares up above $831 and building, while Apples are hanging low at around 426.18.

Every passing day seems to be looking better for Google due to the strategies that are keeping its future bright.

Bloomberg compiled data has revealed that the shares at Google are currently trading at a price that is 25 times its current profit. This is considerably better than Apple, which has a current price to earnings ratio that is under 10. The primary difference between the successes of these two companies is being credited to the mobile marketing at the search engine king.

Lucrative prospects for mobile marketing are making a considerable positive impact on Google.

The mobile marketing there is looking so positive that investors are clearly willing to pay more for the company’s shares than every dollar of earnings that it brings in. This is far superior to the results being seen by Apple.

At the moment, Google is estimated to hold over 40 percent of the total online American online advertising marketplace. Forecasts are suggesting that it will only continue to grow its hold on the $37.3 billion that is being spent for this purpose by businesses every year, in order to better communicate with their audiences.

Google has also just entered into an important new partnership with Samsung Electronics Co., which has boosted its share in smartphone and tablet software. This has only built its competitive threat against Apple, as investors impatiently await the next release from that company, to see if it will be any more successful than the last two releases which have generated considerable consumer disappointment.

According to B Riley & Co. analyst, Sameet Sinha, “There’s only one company benefiting from all the growth areas of the Internet — be it video, mobile, local, social, display advertising.” Sinha added that “Apple has just done well in devices, nothing else.” With Google asserting itself in the mobile marketing sphere, this could prove dangerous to Apple unless its next release is spectacular.