Tag: mobile advertising

This new opportunity has just been launched by Appy Hotel as more travelers use their devices for reservations.

The latest statistics are indicating that 65 percent of consumers who make same day hotel reservations do so from their smartphones, indicating that mobile marketing could play an important role in the competition in this industry.

That said, a new app has just been launched to provide hotels with the opportunity to do just that.

The Appy Hotel application is cost free and allows hotels in the United Kingdom to take part in mobile marketing to keep up their competitive edge. The app is available both on iOS and Android systems and gives the ability for hotels to create their own apps that can be accessed on smartphones and tablets. The platform is designed to boost brand awareness, improve guest experience, enhance the relationships formed with customers, and generate more revenue.

The mobile marketing app is available to many different types of properties, large and small, in the U.K.

This includes boutique brands, independently owned properties, and even massive global chains of hotels. Guests are able to download the app to their own devices, for free, in order to learn about the accommodations and services at the hotel, as well as the sightseeing and attractions that are available nearby to the locations. Moreover, they can also use the application to leave feedback for the management.

Once the customer has arrived at the hotel and has checked in, the mobile marketing opportunity turns into a practical room companion for that person. He or she can then book reservations at restaurants, in-house services, and other amenities, and can even make a room reservation for a future stay.

Beyond the launch of Appy Hotel in the United Kingdom, the company behind the app is also currently offering hoteliers the opportunity to create smartphone optimized websites as a part of their overall mobile marketing experience, using the same backend as the app. This gives the hotelier the opportunity to make universal changes across the app and the website in terms of service and menu alterations, and new promotions and deals being offered.

As a growing number of marketers target smartphone and tablet users, the search engine giant is feeling the pinch.

Shares at Google have experienced some notable drops over the last week, following the reports from the search engine giant that have indicated that profits and second quarter sales were not as high as they had projected; a fact that is being blamed, in part on mobile marketing.

Though Google is very dominant in the online sphere, smartphones and tablets are shaking things up.

The revenue for the second quarter of this year was reported to be $11.1 billion. Though this is still a solid figure, it is a clear miss of the average estimate that had been presented by analysts for $11.3 billion during that period of time. Mobile marketing is starting to be seen as considerably more powerful and influential than it had been.

Moreover mobile marketing also took its toll on the profits that Google experienced in this time.

Before certain items, profits had been at $9.56 per share, which is lower than the average forecast, which had been staked at $10.80. Last week, the shares continued their slide by up to 5.7 percent, at times.

Furthermore, beyond all of this unfortunate news for Google, the average cost per click also drooped by 6 percent, as mobile marketing became an increasingly popular effort, drawing budgets away from traditional desktop advertising.

According to a BGC partners LP analyst, Colin Gillis, in an interview with Bloomberg, “The challenge is for Google to reignite revenue growth as their existing businesses start to mature.” Gillis went on to say that “The core business is slowing down.”

This means that Google, just like the rest of the online world, is now realizing that the power of mobile marketing is considerably greater than predicted, and that an evolution will be required in order to be able to keep up with the changes that it demands.

There was one point during which the shares from Google had shrunk to $858.80 following late trading that had occurred after the day’s closing, which had been recorded at $910.68.