Tag: mobile advertising

During the first half of this year, digital ad spending has spiked when compared to last year.

The latest estimates regarding digital ad spending and mobile marketing for the first half of the year have now been released by Kantar Media, and they have shown that the figures have grown considerably over last year at the same time.

The total ad spend in the United States increased 2.0 percent across the market, year over year.

However, eMarketer also pointed out on Monday that “But Q2 2013 was notable for an even faster rate of increase, at 3.5% over Q2 2012”. This included the figures for not only mobile marketing, but all online advertising spending.

In the first half of 2013, the mobile marketing spending increased notably.

The report also indicated that beyond mobile marketing, digital display ads experienced an increase of 5.3 percent over the first half of the year. However, it is important to note that this particular statistic does not include those displayed over smartphones and tablets, and does not include the results that were seen over video.

Video and mobile marketing are the two areas in which the largest increases in investment have been recorded. In fact, it is indicated that the growth for each of those individual digital spending areas rose by a great deal more than the figure recorded for the increases in display only.

It did not come as much of a surprise to the authors of the report that retail remained in the lead of the spending for mobile marketing and digital ad spending. However, the overall digital ad growth (not including video and smartphone and tablet ads) in the second quarter of this year was quite small compared to a year beforehand, landing at only 0.1 percent growth this year.

The report added that the fastest rate of increase was in the telecom industry, where there was a rise of 19.5 percent. Insurance and restaurants were also seen as rapid growth categories for mobile marketing as well as digital ad spending, as they each achieved overall increases in spending in the double digit percentages. It was estimated by eMarketer that the total overall ad spending in the United States will see a growth of 3.6 percent in 2013.

Some people in the industry are still not entirely convinced about the benefits that it brings.

According to an analyst from Forrester Research, even though social media marketing has been around for almost a decade, many marketers are still questioning its benefits and there are still more who feel that their campaigns are failing than succeeding.

The analyst, Nate Elliott, published this statement in his most recent report, at a time when the channel has never been bigger.

This has caused many to ask questions regarding what is making social media marketing so difficult to use in a successful way. There were many different responses that were provided in the Forrester study, ranging from budget to return on investment and a number of other areas. It is clear that there are many different means by which to decide whether or not a campaign has been successful, and a standard has not yet been created.

Social media marketing has a number of challenges that are making marketers feel uncertain.

Within the Forrester study, participants were asked to identify their top three challenges when it came to social media marketing. The answer provided a number of different areas, including the following:

• ROI (38 percent)
• Measurement (35 percent)
• Lack of internal resources, such as workers (34 percent)
• Lack of budget (25 percent)
• Integrating social media marketing with other channels (24 percent)
• Lack of time (23 percent)

The social media marketing industry doesn’t typically enjoy focusing on the struggles that businesses and brands are continuing to experience in its use. However, at the same time, the challenges are not suggesting that the channel is not worthwhile. Instead, it merely indicates that the channel is not a magical cure for all advertising and promotion issues that have been seen in other areas. It has reached a time in which it is being recognized as a useful, but not perfect way to connect with consumers, as is the case with virtually every other mature marketing channel. Furthermore, it still remains very unique from any other method of reaching consumers, which means that there is still a learning curve for applying it properly.