Tag: mobile advertising market

Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising Market to grow at a CAGR of 24.24% over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”

Key Vendors

Facebook
Google
Microsoft
Millennial Media
Twitter
Yahoo

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The Report “Global Mobile Advertising Market Outlook (2015-2022)” has been prepared on the basis of an in-depth Mobile Advertising Market analysis with inputs from team of industry experts. Global Mobile Advertising Market is valued at $15.33 billion in 2015 and is expected to grow at a CAGR of 26.40 % to reach $99.89 billion by 2022. It Includes Mobile Advertising Market growth prospects along with market landscape in upcoming years. The report also covers discussion on the key vendors operating in the Mobile Advertising Market Space.

Uptake in smart phones and tablets, as well as the fusion of consumer behaviors on computers and mobile devices are the major factors favoring the market whereas heavy investment in new methods and the security risks associated with use of personal devices are the restraining factors for this market.

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Mobile Advertising Market 2015 Global Trends, Market Size, Share, Price, Segmentation, Research Report and Forecast 2015-2020.

The Global Mobile Advertising Market is segmented on the basis of Solution, Application, End user, Services, Type of Advertising and Geography. On the basis of Solution, the market is categorized into Reporting and Analytics Solutions, Mobile Proximity Solutions, Integrated Solutions, Content Delivery Solutions, Advertisement Campaign Solutions. On the basis of End User,, the market is segmented into Small and Medium Business(SMB) and Large Scale Enterprises. The market is divided on the basis of Industry into Healthcare, Manufacturing, IT and Telecom, Automotive, Defence and Government, Transport and Logistics, Consumer goods and Retail, Banking and Insurance, Media and Entertainment, Energy, Power and Utilities and Others. Global Mobile Advertising Market by Service is segmented into Consulting Services and Integration Services. On the basis of type of advertising, the market is segregated into Audio Advertising, In-App Advertising, Messaging Advertising, Mobile Digital Coupons Advertising, Search Advertising and Visual Advertising. Market is segmented on the basis of devices into smart phones, tablets, Desktops, Laptops, And Notebooks, Smart TVs and other devices. Global Mobile Advertising Market by geography is categorized into North America, Europe, Asia Pacific, and Rest of the World.

The key players in Global Mobile Advertising Market are Apple, Facebook, Microsoft, Google, Nokia, Yahoo, Flurry, Drawbridge, InMobi, Amobee.

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The report Mobile Advertising Market Industry provides a comprehensive analysis of the Mobile Advertising Market.This report also includes detailed segmentation of the Mobile Advertising Market. The leading sector, emerging sectors, along with their growth statistics have been mentioned in the report.

After a deep overview of the Mobile Advertising Market, the report analyzes the market dynamics. This report also include the top drivers supporting market growth as well as the key restraints hampering market growth.

Additionally, the report also states the threats ass well as opportunities that companies in the market need to look out for. The most influential trends that will shape the market during the forecasting horizon are also covered in this report. Current market development trends like a partnerships, collaborations, M&As etc., have also been discussed in detail in the report.

Players in the Mobile Advertising Market are aiming to expand their operations to emerging regions. An in-depth supply chain analysis in the report will give readers a better understanding of the Mobile Advertising Market.

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