Tag: mobile ads

The advertising options that are currently available are currently dissatisfying those behind the applications.

According to a recent survey conducted by Papaya Mobile, over 70 percent of app developers are not happy with the current mobile marketing options that are available to them to allow them to advertise.

The research also suggested that developers do not have a solid understanding of the benefits of the channel.

The AppFlood service provider stated in its report on its survey findings that most developers have not received a clear understanding of the benefits of mobile marketing channels, especially in terms of trust. They revealed that developers don’t have a great deal of faith in the trustworthiness of ad network providers.

The mobile marketing survey included the participation of over 1,000 app developers.

The participants included large and small companies so that the Beijing based firm could obtain a better perspective on the state of mobile marketing and app monetization. What it found as that when it comes to advertising thorugh smartphones and tablets, there is a great deal of room for improvement in the eyes of the developers.

The research also determined that cost was not the leading issue to be considered when selecting a mobile marketing partner. Instead, only 37 percent of the respondents said that it was most important, putting it in third place. Instead, the most important factor identified by the developers was the trustworthiness of the ad partner for charging a reasonable price in order to obtain strong results.

At the moment, there are so many different mobile marketing options available to developers that they are very confused as to which approach will be the best for their needs and expectations. Approximately 48 percent of the participants stated that the cost of acquisition was currently too high. The developers who had 15 or fewer employees were the ones who expressed the largest amount of disappointment in the experience, at 53 percent. Comparatively, only 33 percent of the developers with 50 or more employees felt the same way. Among all of the respondents, about 71 percent said that the ad networks had exaggerated their claims of eCPM.

Institutions of higher education are becoming some of the most common early adopters of the channel.

Mobile marketing technology has a great deal to offer its users, but has still been surprisingly slow in its uptake – when compared with predictions – except among certain very specific early adopters, including universities.

This has surprised many because these institutions are inherently traditional in the majority of their procedures.

The fact is, however, that it is these traditional universities that are leading the way when it comes to mobile marketing. These institutions are working to take advantage of some of the many benefits that this channel has to offer, for example, being able to reach consumers no matter where they happen to be, in real time, as well as obtaining data rich profiles of the individuals and their buying habits.

These mobile marketing benefits provide users with the ability to conduct highly useful analyses of their campaigns.

The result is that they can make sure that their future mobile marketing campaigns will become increasingly targeted and, therefore, likely more effective, as well. Throughout the economic slump and slow recovery, sales have been very low. However, by using the right advertising techniques, companies have been able to experience better performance.

This has been especially true among those that have been using mobile marketing and other smartphone and tablet friendly techniques, as it has allowed them to rise above the competition in terms of interactions with consumers.

Still, many retailers have hesitated to embrace mobile marketing. It could be that they are waiting for NFC technology to take off, as has been promised for some time, or they may be waiting for the penetration of smartphones and tablets to be greater among their customers.

However, what some retailers are discovering, as are universities and colleges, is that there is no need to wait. In order to take advantage of what mobile marketing has to offer, the time is now, rather than later, as the competition is at its lowest, meaning that there is the highest potential for actually attracting the attention of the consumer, which could then lead to a conversion.