Tag: MCX

MCX plans to test mobile commerce platform in Ohio

MCX will be testing CurrentC among large retail partners in Ohio

The Merchant Consumer Exchange (MCX) is planning to begin testing its new mobile commerce platform, CurrentC, among its large retail partners in Ohio. MCX was established as a partnership among several large retailers, including Target and Walmart. These retailers had taken note of the rise in mobile shopping and have felt the need to engage consumers more effectively. As such, MCX was tasked with developing a mobile commerce platform that would serve this purpose.

Test may determine the launch of the new mobile commerce platform

Ohio will host the first major test of the new mobile commerce platform. The service will allow retailers to support mobile payments being made by customers. Those with smartphones will be able to use the service to make transactions directly from their device. The platform itself has been in development for some time, with the retail partners of MCX showing some impatience when it comes to waiting for a service they can use. Based on the test results in Ohio, CurrentC may see a limited launch next year or within the coming months.

Retailers are beginning to seek out other platforms they can use

Mobile Commerce Platform being tested in OhioInitially, MCX partners has agreed not to support any other mobile commerce platform while they waiting for CurrentC to be released. This agreement is set to expire within the coming week, however, which will allow retailers to embrace other platforms, such as those coming from Google, Apple, and Samsung. Being able to embrace other platforms will provide retailers with a way to effectively engage mobile consumers, but it may be bad news for CurrentC, which has already struggled to maintain the support of retailers.

Security remains a primary concern for those interested in mobile commerce

One of the issues facing mobile commerce as a whole is security. Many retailers have shown concern for the security of consumer financial information when they are participating in mobile commerce. Creating secure platforms has proven somewhat complicated, however, as methods to exploit these platforms have been growing more sophisticated.

Mobile payments competition heats up in the retail space

Apple Pay is experiencing resistance from retailers

The holidays are coming, and that may be a time when mobile commerce shines. Those looking to use Apple’s new payment service, Apple Pay, may find it impossible to do so, however, due to resistance from retailers. While several major retail organizations have partnered with Apple to support the launch of its new service, relatively few of these companies have taken steps to adopt mobile point-of-sale systems. These systems are meant to accept payments made from a mobile device, but they are somewhat unpopular because of their high cost.

Lack of incentives from Apple leads retailers to look for other solutions

Apple has not offered retailers an incentive to acquire mobile point-of-sale systems. Apple has also only offered modest support when it comes to providing training material for companies looking to support its new payment system. Moreover, there is an ongoing skirmish within the retail space concerning mobile payments, with many companies favoring different payment solutions. Apple Pay may experience more competition in the retail space in the near future as well.

Merchant Customer Exchange is developing its own payment system that could rival Apple Pay

Mobile payments competition heats upThe Merchant Customer Exchange, a prominent retailer consortium, has plans to offer its own mobile payment service next year. This service is to be linked to a consumer’s bank account, serving as an alternative to credit cards. The service is also being designed to track consumer purchasing habits, allowing it to provide them with discounts on products that they frequently buy. While this service will not be available until 2015, it could disrupt Apple’s plans to be the proverbial king of the hill in the mobile payments space.

Mobile is gathering more momentum throughout the retail industry, driven by consumer demand

Mobile payments have become quite important in the retail space. More people are shopping from their mobile devices than ever before, and the demand for in-store mobile payment support is growing. Retailers are scrambling to accommodate this demand, but many are having trouble doing so because of the wide variety of services and technologies currently available to them.