Tag: marketing strategy

NEW YORK – With the rise of new technology, business owners and companies have new, creative ways to market their products.

One of the most popular new ways to connect with customers and get them to one’s site is through QR Codes.

Quick Response codes are images placed on business cards, signs, and other items that are readable to smart phones and similar devices. By scanning the code, a user is able to be taken directly to a website or sales page where they can take action. The technology was first put to use in the Japanese auto industry, but it has quickly evolved into an essential marketing strategy.

QR Code Home helps business owners and companies take advantage of this new technology by designing a wide variety of items that feature these scanning the code. They include Booklets, Banners, Flyers and more. They have provided services for the likes of Boost Mobile, The Weather Channel, and more.

“I first met Travis (the owner) during a networking event. One day I realized we would need to hire a printer at four o’clock on a Friday afternoon. Helpful, willing, and able, Travis was at our service with an affordable quote. We sent him the documents via email and he was able to have our programs printed and assembled (not to mention, delivered) the next day,” enthused Mike Rose of Goodyear Tires.

Added Debbie Oakes from Sea Bright Solar, Inc., “QR Code Home provides all our print, advertising, and marketing campaigns. The staff works with us as business consultants rather than just as printers. They go above and beyond, taking time to discuss specific needs and then proposing a marketing plan to meet those needs.”

Taking pride in giving their customers the best possible service, QR Code Home offers 24/7 customer service. They take it a step further by giving clients their personal cell phone numbers so they can offer the best advice at any time of the day. The company also offers unlimited website editing, so one can update and modify their site as often as necessary.

For more information on QR Code Home and the services offered, please visit their website at http://qrcodehome.net/. The site also links to their social media accounts and provides a contact page for inquiries.

There are errors being made in these strategies that are causing entire campaigns to fail.

Despite the fact that social media marketing can no longer be considered to be new, and that many analytics firms are declaring it to be a channel that is reaching maturity, there are still some devastating errors that are being made that are causing campaigns to be unable to reach their potential, or to fail entirely.

These networks remain a location where communication with customers requires some trial and error.

The latest findings from a study conducted by Econsultancy, along with Adobe, have shown that conclusions from other studies – such as one from Vizu – that were held earlier this year are either wrong, or the trends have completely reversed themselves. What they found is that social media marketing is more focused on lead generation than on branding for marketers worldwide.

Previous studies indicated that the main goal of social media marketing had been focused on the brand.

This could suggest that marketers are making a tremendous mistake when it comes to the use of social media marketing. It means that the emphasis of their efforts is on trying to make a sale instead of trying to build a relationship with the consumer by way of branding techniques. It is steering away from the belief that it is more effective to engage the consumer than to simply move a product off the shelf.

This social media trend indicates that marketers are suddenly more focused on the bottom line than they are on making sure that customers build a liking and a loyalty to the brand so that they will come back for more when they need those products, once again.

One of the oldest and best known rules of business is that it is far easier to keep a customer than it is to find a new one. This makes a consumer who is loyal to the brand the most important focus for the majority of companies. However, the results of this recent research suggest that marketers are forgetting this goal when they design their social media strategies, and are no longer as focused on engaging consumers and building loyalty as they are on making sure that a measurable purchase can be made as a result.