Tag: Market 2015

Mobile advertising is one of the fastest growing fields in advertising…

Which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”

Global Social Business Intelligence Market to grow at a CAGR of 33.79% over the period 2014-2019. Social media is a business tool helps organizations to create and maintain the visibility and their brand image to their customers. Social media provides wide range of services, communications, and feedbacks which in turn helps to understand the customer demands and needs. In this process social media networks generate huge volume of data from diverse sources and creates a gap of understanding the huge volume of data and use of it for organizations future benefits. Business intelligence fulfils the gap and convert the unstructured data into actionable insights and helps organizations to take informative decisions. Social business intelligence uses enterprise tools such as CRM and marketing automation with business intelligence outputs for the purpose of making collective decisions. It helps to interpret the data generated from social networks.

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About the Report

According to the latest report, social media applications and social networking sites are generating a large volume of information. The majority of corporate data sources include data generated from enterprise applications along with newly generated cloud-based data, social network data and device data.

“Social business intelligence tools are useful for retrieval and analysis of a vast and growing volume of diverse data,”.

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“These tools help optimize business decisions, discover and fix weaknesses and develop indicator patterns to identify opportunities and threats.”

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Social Business Intelligence Market for the period 2015-2019. To calculate the market size, the report considers revenue generated from social business intelligence solutions, software, tools, applications, services, support, and maintenance.

The report also presents the vendor landscape and a corresponding detailed analysis of the major four vendors in the market. It provides a geographical segmentation of the market for 2014 and details of the major drivers, challenges, and trends in the market. It also provides a segmentation based on applications and end-users in the market.

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The new report also emphasizes the integration of BI with social media as one of the major market trends expected to continue through the projected period. Social media has evolved over the years to provide better solutions to integrate with BI software.

“Many SMEs are adopting this technology to integrate and upgrade software so as to obtain the best ROI from their social platforms,”