Tag: marissa mayer

Yahoo may see major gains through mobile marketing

| April 19, 2013

Yahoo Mobile MarketingMobile marketing may help Yahoo find more growth

Yahoo has released a report concerning its first quarter earnings of 2013. The report has been highly anticipated among investors due to the promises that have been levied by CEO Marissa Mayer. Mayer was installed as Yahoo CEO in July 2012, but she recently announced plans to renovate the company’s core business by introducing a series of changes, some of which have proven controversial, such as an aggressive ban on telecommuting to work. The report highlights several areas where Yahoo has found success, especially in regards to mobile marketing.

Mayer takes aim at mobile

Mayer has been working to transform Yahoo into a powerful company that could become an essential hub to the online world. Part of the CEO’s initiative is focused on the mobile world, hoping to engage the growing number of consumers that are becoming tethered to mobile devices. To this end, Yahoo has begun putting more focus on mobile marketing, offering better advertising opportunities on its mobile platforms while also working to monetize these platforms more effectively. Mayer’s efforts have been slow-going, but a new Yahoo may be taking shape.

Yahoo finds success on the mobile front

Last quarter, Yahoo posted the first revenue growth it had seen over the past four years, largely due to the revitalization of the company’s core business. This quarter is expected to present similar gains as Yahoo becomes more comfortable in the mobile space. Mobile marketing, in particular, has been growing more important to the advertising business as more consumers gain access to smartphones and tablets. These devices are becoming preferred media consumption platforms, directing a large number of consumers away from traditional PCs and other platforms. Consumers have shown that they are willing to engage in mobile marketing, adding value to mobile advertisements that are becoming more important to companies like Yahoo.

Mobile marketing expected to show strong results

Analysts are expected to dissect Yahoo’s quarterly report throughout the rest of this week. Mobile marketing, along with the companies various other endeavors, are expected to continue showing strong results, but whether these initiatives will provide Yahoo with the longstanding growth has yet to be seen.

Kamcord wins strong financial backing

| December 24, 2012

kamcord wins financial backingKamcord aims to revolutionize mobile gaming

Being able to record and share gameplay, especially from a mobile device, is a very alluring concept to a large number of gamers. Sites like YouTube, Twitch, and Own3d offer users the ability to stream their gameplay sessions, which can be seen by thousands of game enthusiasts around the world. The ability to record and share gameplay has been largely absent from the mobile space until very recently. Kamcord, a company that specializes in recording mobile gaming,  has managed to bring new services to gamers that have been eager to record their gaming session on their favorite mobile devices.

Mobile gaming continues to dominate the game industry

Mobile gaming has become a major part of the game industry. The high penetration of mobile devices, such as smart phones and tablets, has provided game and application developers with a promising opportunity to engage a huge number of consumers around the world. Streaming services have established a strong foothold with gamers, many of whom have shown intense interest and support for mobile gaming.

Kamcord received $1.5 million in funding

Kamcord has announced that it has raised a total of $1.5 million in seed funding that will help it further enhance its mobile gaming recording services. Earlier this year, Kamcord introduced its mobile game recording SDK to developers, which was well received. Backed by new funding, the company is keen to continue developing innovative services and platforms for those interested in recording their mobile gaming experiences.

Funding may help Kamcord move into Android platform

The funding that Kamcord received comes from Google Ventures, Tencent, Yahoo CEO Marissa Mayer, Reddit co-founder Alexis Ohanian, and Andreessen Horowitz. The money may help Kamcord tackle the Android platform, which it has avoided thus far. Kamcord is comprised of a small team, which has limited the company’s focus on the iOS platform. Kamcord has interest in entering the Android space in the future in order to provide better services to a wider range of gamers.