Tag: m-commerce

Mobile commerce helps boost retail revenue

| September 8, 2014

Retailers are finding more success in the mobile shopping space

Branding Brand, a leading mobile commerce service provider, has released a new study, which is the latest in its Mobile Commerce Index series. The study highlights the trends that exist in the mobile space and tracks those that are beginning to emerge therein. The report often notes that mobile payments are becoming more common among consumers, especially as businesses begin to become more accommodating of the mobile-centric audience.

Study shows that retail revenue jumped by 111% in May of this year

According to the study, average retail revenue increased by 111.3% in May of 2014 over what it had been during the same month in the previous year. This increase in revenue came from smartphones, with mobile consumers taking advantage of websites that were optimized for mobile use. Retailers with effective mobile websites saw more revenue growth than those without optimized sites. Those with poorly optimized sites tend to receive criticism from consumers who opt not to use such sites again in the future.

Mobile commerce is becoming a priority for the retail industry as consumers become more integrated with their mobile devices

mobile commerce retail revenue boostMobile commerce has managed to find a great deal of momentum in the retail sector. Consumers have shown that they are willing to shop for and purchase products from their mobile devices and many are beginning to do so more frequently than they visit physical stores. While physical retail is expected to retain its place of favor among consumers, more people are beginning to augment their visits to physical stores with mobile commerce.

Tablets may soon overcome smartphones as the primary mobile shopping platform

Smartphones are currently considered the leading mobile shopping platform among consumers, but tablets are beginning to catch up. Tablets are becoming favored because of their larger screens and generally stronger processing power. These tablets allow for a better shopping experience, creating an enjoyable atmosphere within the mobile commerce space. Some retailers are beginning to focus on appealing to tablet users because these consumers generally tend to spend more money while shopping online.

New mobile commerce platform launched in Singapore

| September 5, 2014

SingTel and Standard Chartered Bank launch new mobile platform called Dash

SingTel, a leading telecommunications company in Singapore, has partnered with Standard Chartered Bank in order to launch a new mobile commerce platform. The platform is comprised of three services that are offered by SingTel and Standard Chartered Bank. These services are designed specifically for smartphones and cover money transfers, retail payments, mobile travel insurance, and loan applications. Those with smartphones will be able to use the new platform, which is called Dash, and the platform will not be exclusive to SingTel customers.

Dash could be supported by more than 20,000 merchants throughout Singapore by year’s end

There are already several thousand retail groups that support Dash and SingTel expects that some 20,000 merchants throughout Singapore will be working with the platform by the end of this year. Money transfers between consumers is expected to be the most popular use of the platform, as the demand for money transfer services has become quite high in Singapore. Dash is the latest in a large number of similar platforms that have been launched in the country in the past few months.

Singapore continues to prove itself as an attractive mobile commerce market

Mobile Commerce - SingaporeSingapore has become a very attractive mobile commerce market, but there were very few mobile-centric platforms available to consumers until this year. These services are becoming more common as more retailers, banks, and telecommunications companies begin to involve themselves in the mobile commerce space. The recent flood of mobile services has created a great deal of competition for the attention and support of consumers and no single platform has yet managed to establish itself as the absolute favorite among any significant number of people.

Retailers could add further momentum to the growth of mobile shopping and payments as they become more involved in this burgeoning sector

As retailers become more involved in the mobile space, consumers are likely to become more exposed to the idea of mobile commerce. Banks and telecommunications companies have already been exposing consumers to mobile commerce, but the retail environment is especially influential when it comes to encouraging consumer behavior.