Tag: m-commerce

With a highly successful year nearly complete, predictions for next year’s smartphones are already being made.

This year, mobile technology brought about tremendous new successes ranging from the sale of the devices themselves, to record marketing spending, and record mcommerce sales.

For this reason, it is only natural that brands and companies attempt to forecast what is to come in 2013.

According to the most recent reports from the Consumer Electronics Association (CEA), which is a trade association based in Arlington, Virginia, smartphones will account for approximately $37 billion in sales next year. Dealers will have almost 126 million devices shipped to them in 2013. This will represent an increase of 16 percent over 2012.

Tablets will also become an increasingly important form of mobile technology next year.

For those mobile technology devices, sales are expected to reach beyond 105 million units. This represents a figure that is 54 percent greater than that of 2012. It will also lead to a shipment revenue of nearly $36 billion.

The projections have been based on information such as the following, which can help to form an understanding of in mobile technology for 2013:

• 88 percent of mobile technology users check their email on those devices (especially their phones) each day.
• 85 percent of all American adults have some form of cell phone.
• 56 percent of all American adults who own a cell phone also have internet access.
• 53 percent of the owners of cell phones have a smartphone.

According to forecasts from Forbes, the two areas that will see the largest amount of growth in mobile technology include smart cars and digital health (mhealth). The mhealth marketplace is already seeing a rapid explosion of adoption and popularity including areas such as telemedicine, medical records, apps, fitness monitors, and others. This last year alone, it has experienced a growth of 40 percent.

On the other hand, the mobile technology developments in smart cars include developments such as the Google car, for example. These vehicles will be seen in far more events and prototype and product unveilings over the next twelve months.

Australia has experienced tremendous growth of the use of smartphone and tablet devices for holiday purchases.

The latest mcommerce news from Australia is clearly showing that people living in the land down under enjoy holiday shopping with the help of their smartphones and tablets and have been using them more than ever before throughout this season.

Recent data released by PayPal Australia has revealed that nearly one quarter of Australians have used mobile to buy.

The statistics have indicated that 22 percent of Australians have used a smartphone, tablet, or other mobile device for mcommerce purposes throughout the Christmas shopping season. It has been estimated that by the end of 2012, there will have been $5.6 billion worth of purchases made in that country through the use of these devices.

When compared to the figures from previous years, mcommerce has exploded in Australia.

In 2010, the spending over mcommerce in Australia was recorded to be $155 million, which is tremendously lower than this year’s data. These figures are showing a phenomenal growth to the channel.

Among the additional trends that have been observed include the timing of the purchases. For example, over the Christmas period, nearly one in every three purchases that have been made over mcommerce have occurred between the hours of 8pm and midnight. Jeff Clementz, the managing director at PayPal Australia, has said that this indicates a new trend of using smartphones and tablets after the brick and mortar stores have closed.

He explained that “Our data demonstrates that for consumers, there is residual ‘shopping time’ continuing on from the ‘in-store’ experience after they leave the shopping centre, on their mobile devices.” He also went on to add that “Additionally, we are seeing consumers shop in short mission focused bursts on mobile devices as they knock items off their Christmas list while commuting or relaxing at home.”

The information that has been collected over the holiday season regarding the ways in which mcommerce is used by Australians will be very important for defining the way that features and services are offered and campaigns are run over upcoming shopping seasons.