Tag: m-commerce

The company is hoping it will be the shopping cart of choice for completing sales on behalf of retailers.

PopSugar Inc. is now setting its sights on the creation of a form of universal mobile commerce shopping cart that would make it possible for consumers to make their purchases of fashion products through any retailer, all in one digital basket.

The focus on the company’s content has been greatly aimed toward the female market.

As of yet, PopSugar has managed to generate considerable affiliate marketing revenues by way of its ShopStyle business, which provides women with a specialized mobile commerce shopping engine through which they can purchase clothing and accessory products. PopSugar acquired that product in 2007 and managed to drive revenues topping $1 billion for its retail partners in 2015. This, according to the data shared by the founder and CEO of the company, Brian Sugar.

As of April, the mobile commerce experience through PopSugar’s ShopStyle will undergo a major change.

Currently, shoppers use it to find what they want, at which point they are redirected to the retailer websites in order to complete their purchases. After April, users of the m-commerce platform will be able to complete a profile, including their payment information, so they can make purchases all in one place, even when their orders are from any number of dozens of different participating fashion retailers. These will all occur by way of the mobile app and website from ShopStyle.

This move is helped to transform the mobile shopping experience it provides from directing people to the right places, to become an actual marketplace-like location where they can conduct all their transactions without ever having to leave. In order to make this process even easier, PopSugar acquired Cosmic Cart, a mobile shopping technology business. That purchase was made in November 2015.

The current commission that PopSugar gains from every purchase made after a customer has travelled through their mobile commerce experience in order to buy something on a retail site is around 15 percent. It appears as though that agreement will be remaining the same when the new version of ShopStyle is launched, in April.

Payleven has raised more funding to aid its mobile commerce initiatives

Payleven, a mobile payments startup that was initially incubated in 2012, has announced that it has raised $10 million during its latest round of funding. This brings the total funding that the startup has raised to $51 million. The funding is has added additional growth capital to Payleven, which has managed to find significant success among small and medium sized businesses. The company is expected to compete with others in the mobile commerce field, which has become quite competitive in recent years.

Seventure Partners joins other investors in supporting Payleven

Seventure Partners, a European venture capital firm based in France, is the newest investor in Payleven. The firm notes that it is excited about the prospects of the mobile payments company. Seventure Partners believes that Payleven has shown that financial technology companies are able to reach scale in promising markets, finding considerable profitability in a relatively short amount of time. The new investor may prove to be a boon for Payleven, which intends to find more success in the mobile commerce space.

Funding will help Payleven expand into new markets and acquire more customers

The funding raised by Payleven will be used to expand into new product lines and accelerate customer acquisition. The funding will also help the company stay competitive in the financial technology space. The market has become extremely competitive, with several companies, some of which are quite large, have become involved in this space, introducing new and highly popular mobile payments platforms. This competitive environment has fostered innovation, but some companies have found it difficult to connect with both consumers and businesses.

Competition in the mobile commerce space is heating up

Mobile commerce is expected to see significant growth in the coming years, which may benefit smaller companies like Payleven. These companies will have to provide innovative, secure, and convenient services in order to gain support from consumers. Retailers, in particular, have shown strong support for mobile payments systems from startups, largely due to their ability to create a dynamic connection with consumers.