Tag: m-commerce

Burberry begins evolving to appeal to mobile consumers

Famed British fashion house Burberry is currently undergoing a mobile makeover. The 150-year old company has survived significant challenges and paradigm shifts in its long history and is now feeling the pressure to become more mobile-friendly. More consumers around the world are making use of mobile devices in shopping and other aspects of their daily lives. As such, Burberry and other companies are feeling the need to take steps to continue engaging these consumers.

CEO looks to modernize tradition

Burberry has long clung to tradition, with the company making only modest changes to its approach to an evolving consumer base and its visual appeal over the years. CEO Angela Ahrendts and chief creative officer Christopher Bailey have been working to push the company to new heights in the digital space, with a keen focus on the mobile sector. The need to focus on mobile consumers is clear. According to Ahrendts, more people visit the Burberry website than those walking into the company’s various physical stores all over the world combined.

Burberry embraces mobile commerce

One of the ways Ahrendts is working to modernize Burberry is making updates to the company’s website. The website will receive monthly updates and will offer consumers and expanded array of products. Mobile commerce will be supported through the website, allowing customers to purchase any product they are interested in through the use of their mobile device. The mobile commerce element may eventually find its way into physical Burberry stores in the future in an attempt to make these stores more appealing to tech-savvy consumers.

Mobile commerce becoming the key to engage new generation of consumers

Burberry is not the only company that has been working to stay relevant to a new generation of consumers. This is a trend that is being seen throughout the retail industry. Several companies are turning to mobile commerce as the ideal way to provide consumers with the services they crave. Burberry has targeted mobile commerce as well, but Ahrendts is keen to push the boundaries of the company in order to break into new territory and give consumers more than one reason to continue supporting the company.

People taking the subway in the Big Apple will find it easier with the use of their smartphones.

This year is off to a promising start for mobile commerce in New York City, where a new app has been created to help with some of the major changes that are happening to the public transportation system there.

The Metropolitan Transit Authority s releasing a helpful iOS app to assist riders with their trips.

It has been announced by the Metropolitan Transit Authority (MTS) that it is now going mobile with a brand new app designed for Apple device users such as iPhones. This lets those smartphone users who take one of seven train lines plan their trips in a way that is more detailed that has ever been made possible before.

This mobile commerce application from the MTS is meant to make a tremendous difference in the use of the system.

It is the first of its nature for the largest system of subway trains in the United States. The mobile commerce application uses data regarding the location of the trains to help to provide commuters with exceptionally specific and accurate details. This includes arrival times that are right up to the minute,

At the moment, this mobile commerce feature is available only on 7 out of the 24 total subway lines in New York City. However, many speculate that if this app proves to be popular and successful, then it will be expanded for use in the other lines, as well. This would likely be a gradual process.

The seven lines for which there is data through the mobile commerce app are “updated signals yoked to centralized computers able to transmit location and speed data for every train in motion,” said the Wall Street Journal.

This is precisely what is required to be able to obtain this type of information for a live mobile commerce app, but it has come with quite a price tag for the MTA. According to the authority, the new signals installation came with a cost of over $228 million, which will be stretched over a period of 11 years. The MTA also pointed out that an Android and Windows Phone edition of the application will also be released soon.