Tag: m-commerce

Mobile commerce may be at the heart of a new revolution

| April 1, 2013

ebay mobile commerceeBay has high hopes for mobile commerce

Online retail giant eBay believes that mobile is leading a revolution in the commerce sector. According to eBay, this revolution will change the way consumers purchase and search for products around the world. This week, the retailer has unveiled a new three-year growth strategy that has a heavy emphasis on mobile commerce. eBay expects mobile commerce to play a major role in its future business and is working to ensure that it is as accommodating to mobile consumers as it can possibly be.

eBay and PayPal experience heavy activity in the mobile space

eBay has already experiences strong performance in the mobile commerce sector through itself and its subsidiary PayPal. Where eBay is concerned, more consumers are opting to use their smartphones or tablets to shop for products. These consumers are also more apt to purchase products from their mobile device rather than from a PC. PayPal has been reporting a growing number of transactions being made from mobile devices, whether they involve purchasing products or transferring money from one account to another. This activity has built up eBay’s confidence in the mobile commerce sector.

Mobile commerce expected to reach $300 billion by 2015

By 2015, eBay expects global mobile commerce to reach the $300 billion mark. The company notes that this will translate into revenue growth of 50% or more by the end of 2015. Mobile commerce will be behind much of the growth that eBay is expecting to see over the next three years and the retailer estimates that it will be able to beat out its competitors in its given industry. Amazon, which is eBay’s only major competitor, has also been showing strong interest in mobile commerce. Whether eBay will be able to overcome Amazon may depend largely on the mobile commerce plans of the latter.

Consumer interest powering mobile commerce growth

eBay suggests that mobile commerce is becoming more important for consumers as they become more comfortable with the concept. As more consumers get their hands on smartphones and tablets, they are becoming increasingly exposed to the prospects of mobile commerce. As such, they are becoming more likely to purchase products and shop with their mobile devices than they have ever been in the past few years.

Mobile commerce may have a bright future

| March 27, 2013

Mobile Commerce Bright FutureMobile commerce is picking up momentum

Mobile commerce is growing rapidly and that growth does not appear to be slowing down any time soon. The current state of mobile commerce suggests a bright future, largely due to the proliferation of mobile technology and the perceived convenience of mobile payments. Indeed, mobile devices are beginning to become more popular than PCs. According to a study conducted by  the International Telecommunications Union, as of August 2012, more than 7 billion mobile devices were operating all over the world, exceeding the number of active PCs by three times.

Mobile sales to reach new heights in near future

A recent study from Abi Research suggests that mobile commerce will reach $119 billion by 2015. This is roughly 8% of the current e-commerce market. E-commerce is still considered to be a powerful force, especially in the retail industry, but mobile commerce is benefiting from increased exposure and a growing number of retailers interested in engaging mobile consumers in a new form of commerce. Another study by Forrester Research suggests that mobile commerce in the U.S., in particular, will reach $31 billion by 2016.

US mobile commerce experiences aggressive growth

In the U.S., mobile commerce is experiencing a magnanimous rise to fame. More consumers are beginning to become comfortable with the concept of mobile payments, making them more likely to purchase goods and services using their smartphones or tablets. Mobile traffic to websites is on the rise, powered by growing interests in the realm of mobile marketing. Location-based services are also playing a role in encouraging consumers to participate in mobile commerce as they are able to find stores and attractions more easily, especially while traveling.

Security may derail bright future

While the current state of mobile commerce does paint a bright future, the future is, of course, unknowable. There are many challenges that face mobile commerce that could derail the burgeoning industry’s future. The most significant of these challenges, currently, is security. Without adequate security, a consumer’s financial information is at risk of theft and exploitation. The security dangers inherent in mobile commerce have kept many consumers from conducting mobile payments.