Tag: m-commerce

A new marketing promotion has been released and is geared toward smartphone carrying teens.

Aeropostale, an apparel retailer geared toward teen shoppers is working to overhaul its mobile commerce channel in order to boost the business it is achieving directly with the consumer.

The retailer has identified this channel as vital to its target market, which uses these devices heavily.

The adolescent consumer market is one that has experienced massive penetration of smartphones, tablets, and other similar devices. This makes mobile commerce potentially very important to retailers that have teens as their primary shoppers.

Aeropostale has been offering a mobile commerce experience since June 2010, but has recognized the need for change.

The company has now made alterations to the mobile commerce app for iPhones, with the goal of making it more interactive and convenient to use. The company has revealed its hopes that these efforts will start to shift purchasing away from physical stores and into the online environment through these devices.

Aeropostale is not alone in this effort to gear shopping toward a more mobile commerce experience than one that is in-store. Other retailers who target smartphone using demographics have also been introducing and updating apps through which product research and purchases can be made.

This particular apparel retailer has seen some successes along this line. When its mobile commerce website was first launched in 2010, for example, purchases made over that channel made up only 2 percent of its total web sales. However, by March of 2013, this had grown to 13 percent of total online sales. At the same time, 36 percent of the traffic to the merchant’s website has been reported to come from smartphones and tablets.

It is in the pursuit of this level of growth that this company, and others like it, have continued to grow their mobile commerce efforts and try to apply more creative and appealing strategies that will encourage consumers to choose them over the competition. It has now come to the point that marketing experts are cautioning businesses that have not yet stepped into this channel, that they could begin to lose their competitiveness, as they will no longer be offering the type of experience that consumers will expect from them.

Dozens of retailers have come together to make the unique new shopping app and site.

Tinyview has reported that the mobile commerce element of their iPhone app has become exceptionally popular and that it has built the concept of a smartphone sized shopping mall that is developing into a growing trend.

At the moment, Tinyview is reporting that 90 percent of their app users are accessing this section.

What the company has discovered is that consumers like the idea of being able to use an app for mobile commerce purposes, but they don’t want to have to download applications for every store or brand from which they would like to make a purchase. Instead, they are enjoying the opportunity to be able to buy products and services from a range of different retailers all within a single location.

This mobile commerce concept allowed the idea of the smartphone shopping mall to be created.

The discovery that consumers prefer shopping at many mobile commerce stores through one app allowed the Tinyview startup to develop and has created the smartphone shopping mall which has been steadily growing in its popularity.

By February this year, the startup had both an iPhone app and a smartphone friendly website where consumers could browse, learn more about products, and make purchases from 50 different retailers within a single location. It is essentially a single user interface that is placed on top of a collection of the mobile commerce websites of each of those companies, including big names such as: Target Corp., Walmart.com, Amazon.com Inc., Forever 21, Macy’s Inc., Abercrombie & Fitch, Urban Outfitters, Nordstrom Inc., and others.

To use the mobile commerce mall, consumers choose the merchant they want from among the various available stores. He or she can the search for or peruse the various items available and can keep track of products of interest using a “save” button on the product page. Save lists can be kept through a one-time sign-in to a Facebook account. Those lists can be used for making their own purchases, or they can be shared with family and friends on the social network.