This important market has shown itself to be especially open to using smartphones to shop.
When it comes to being able to balance a very busy schedule, moms have added a secret weapon to their arsenal to get the job done, as they have become some of the broadest adopters of m-commerce.
Alliance Data Retail Services has just released their latest data which has supported this already identified trend.
The marketing driven credit card program provider recently conducted a survey and has now released its results. They have shown that moms are now, more than ever, using m-commerce to help to be able to shop more efficiently in order to be able to keep up with their busy lives. They also pointed out that this demographic is also using the devices for a number of other purposes for convenience, including texting, talking, and tagging.
The study was called the Alliance Data Mobile Moms Retail Survey and revealed considerable m-commerce insight.
It discovered that when moms are prepared to do a lot of shopping, they will frequently do so over m-commerce as opposed to having to drive to a store or mall to make a purchase. Among the respondents, 29 percent of moms stated that the primary reason that they chose their smartphones for shopping was due to the speed and ease of the process.
It has long been known that moms are the primary purchasing decision makers of a household. This includes virtually every category, from clothing to groceries and household products. Now that they are incorporating m-commerce and other mobile functions into their daily lives, it becomes important for merchants to take this channel into account in order to continue to appeal to this massively important demographic.
When it comes to the various m-commerce activities being used by moms, it includes searching for promotions and coupons, performing price comparisons, and browsing the websites of their favorite retailers. The survey also revealed that among moms who do use this channel to shop, they do so at least one time every week as a part of their overall shopping experience in some way or another.
According to a recent study performed in the Indian market, there are hot products sold over mobile.
eBay India has released the results of their summertime m-commerce survey and has discovered that the channel will be exploding with shoppers over the hottest months of the year, and they know exactly what they want to buy.
The scorching heat appears to be adding some warmth to the smartphone shopping marketplace.
Within the m-commerce survey, eBay discovered that more than fifty percent of the population intends to make purchases over their smartphones or tablets, typically from the comfort of their own homes. They are choosing this alternative over having to leave their homes to deal with the sweltering heat this summer in order to head to the local mall.
Fifty nine percent of the m-commerce participants said they wanted to shop over smartphones and tablets.
The reason cited for this preference toward staying in and shopping over m-commerce instead of going in person to the mall was that they would be able to stay out of the heat and avoid the overcrowding in the market areas.
The survey also identified the top products that are expected to be purchased over the m-commerce channel. The research respondents said that they would be most likely to buy cotton apparel, shorts, t-shirts, caps, and sunglasses. Among the colors that are most likely to be purchased are green, blue, white, cream, and black.
According to the eBay India country manager, Muralikrishnan B., the adoption of m-commerce “has increased significantly in the country due to multiple factors such as enhanced 3G penetration and availability of affordable smartphones.” He added that this activity has become one of the preferred option for many Indians, particularly among those in the smaller cities.
This has become increasingly obvious as a recent m-commerce study that the company also performed has shown that 49 percent of the users of the online marketplace are from non-metropolitan cities. He added that because eBay is one of the pioneers into this channel within the country, they have considered it to be truly promising to watch the shift toward mobile in India.
