Tag: m-commerce

The latest data from BI Intelligence has shown that shoppers are increasingly adopting this channel.

The most recent report from BI Intelligence has revealed that m-commerce made up 11 percent of all online shopping throughout the holiday season in 2012, which is a staggering increase over 2010, when it comprised 3 percent of the total.

This amount currently represents about $18.6 billion in consumer spending, not including travel purchases.

This m-commerce growth, according to BI Intelligence is, in part the result of the growing popularity of the channel. The company has predicted that by the end of 2013, its share of the total will have increased to 15 percent of all online purchases.

The report not only examined the proportion of m-commerce, but also examined the cause of its growth.

The BI Intelligence report not only provided the figures regarding the growth of the channel, but it also looked into many of the latest m-commerce trends that can help to explain why the growth is occurring in the way that it is.

The following are some of the reasons that the report used to explain the trend toward m-commerce that is leading it to grow:

• At the moment, more than half (54 percent) of adults in the United States currently own smartphones and about a quarter of American adults own tablets. The report predicts that in three years, there will be more tablets than there are PCs among American consumers. By the end of the year 2016, the worldwide sale of tablets will have reached 450 million.
• Data is already indicating that there is more traffic heading to m-commerce websites than the actual percentage of its penetration. That is, while 25 percent of American adults own tablets, those devices account for 40 percent of the traffic to those sites.
• Almost 50 percent of all smartphone owners between the ages of 12 and 17 years old use that device as their primary connection to the internet. Therefore, among younger consumers, it is more natural for them to use m-commerce as a primary online shopping channel than it is for older consumers.

Branding Brand report highlights growth of mobile commerce

Branding Brand, a leading mobile commerce platform for retailers, has released the results of its latest Mobile Commerce Index report. The report highlights the performance of mobile commerce in the retail sector, highlighting the traffic that mobile devices represent therein. Mobile commerce is particularly strong in the retail industry and has been well received among a wide range of consumers. The mobile sector has yet to show signs of slowing down when it comes to expansion within the retail industry.

E-commerce sites continue to see high mobile traffic

The report focuses primarily on e-commerce sites that are optimized for mobile use rather than sites that are not optimized for mobile use. In the past, retailers that have been accommodating of mobile commerce have seen a significant growth in online sales. The report shows that this continues to be the case to some degree, especially as smartphones and tablets continue to grow in popularity among consumers.

Smartphones emerging as leading mobile commerce platforms

According to the report, smartphone visits to mobile commerce sites rose by 60% in April of this year over what they had been in April 2012. Tablet visits for the same time period rose by 50%. Smortphones represented the largest growth in mobile sales this year, seeing an increase of 85% over what they had been in 2012. Smartphone revenue also grew by 44%, showing that consumers seem to have a great deal of favor for smartphones when it comes to mobile commerce.

Mobile traffic continues to grow online

Branding Brand notes that approximately 30% of all e-commerce traffic now comes from mobile devices. This is part of a continuing trend that shows more consumers are becoming enamored with mobile commerce as time goes by. This trend is associated with the growing availability of mobile devices and the increasing affluence of the general population. Moreover, those with smartphones and tablets are more likely to spend money online than those without such devices.