Tag: m-commerce

An infographic released by Shopzilla has indicated that smartphones and tablets having a meaningful impact.

In the official launch of Shopzilla Inc.’s new monthly online shopping research initiative, the company has published an infographic that has pointed out a number of key trends, including the importance that m-commerce is having to the sales that are being made over the internet.

The first issue of this monthly report is the start of the tracking of key shopping trends online.

The data presented in this e- and m-commerce report and infographic is based on a survey that was conducted directly following purchasing from the Bizrate Insights Network. That network includes more than 5,200 American and Canadian online retailers. This study data was collected from April 24 through April 30, 2013 with the participation of more than 9,000 buyers.

Among the findings of the online and m-commerce trend survey which were included in the infographic were the following:

There were a number of surprising trends from consumers over various e- and m-commerce channels, such as:

• More sales were driven by emails from stores than magazines, Facebook, and blogs and content sites.
• Though desktops continue to lead the way (used by 85 percent of the respondents), 11 percent of the online purchases came from an iPad tablet device. This figure was 20 percent for those with HHI $150K+.
• iPhones performed far less than their Apple tablet m-commerce counterparts, with 2 percent.
• That said, Android phones performed equally to iPhones, at 2 percent, but Android based tablets were far behind iPads, at less than 1 percent.
• Tablets and smartphones based on other operating systems both came in at less than 1 percent.
• Among the respondents, 75 percent said that price helped to influence their buying decisions.
• The respondents said that they’d rather spend than try to be frugal in 28 percent of the cases.
• Thirty one percent felt that they would be spending more in the month following than they did that month.
• Seventeen percent of online purchases were made from the workplace.

The complete findings of the Shopzilla study are available on their website.

The mobile shopping experience is falling short of what people in the United Kingdom expect.

A recent study is showing that about half of all people in the United Kingdom who have tried m-commerce find that the shopping experience over that channel is falling short of their expectations.

Nearly 50 percent of the participants of a U.K. study said that their expectations are not being met.

The survey results showed that among people from the United Kingdom who use m-commerce for shopping, the ways in which the experience was falling short of their expectations were in the speed of use (49 percent) and in the failure to provide simple, functional and practical navigation on a site (48 percent).

The study determined that m-commerce may be able to do better if the experience was improved.

The study was called “Mobile Commerce: What consumers really want”. It was conducted by EPiServer and it also showed that among consumers in the United Kingdom, 54 percent will give up on an m-commerce website and leave if they find that they are experiencing any difficulties in using it.

According to the EPiServer product manager, David Bowen, “Our research shows that mobile devices are becoming the first choice for accessing a website or app, regardless of location.” He also went on to say that the result of this is that the m-commerce experience is growing in its importance for the web strategy of virtually any business.

Bowen pointed out that today’s consumer is mobile savvy and will not be as forgiving if m-commerce websites and apps fail to provide the functionality that they would expect to receive when using a website on their desktop computers. He stated that “mobile first” is quickly becoming the strategy to choose when it comes to any business that intends to use smartphones and tablets as a part of any element of its selling – from providing product information to business locators, or actually purchasing a product.

The m-commerce research indicated that nearly two out of every three participants accessed websites using their smartphones every day. However, at the same time 28 percent said that they would choose a competitor company if they experienced struggles using their first choice.