Tag: m-commerce

Report sheds light on consumer behavior in mobile commerce and elsewhere

| June 6, 2013

Report highlights importance of mobile commerce and other activities on smartphones

Experian Marketing Services, a marking firm associated with Experian plc., has released a new report concerning consumer behavior and the use of smartphones. Mobile technology has come to play a vital role in the lives of the average consumer, with many people relying on smartphones to function in their daily lives. The advent of mobile commerce has made these devices even more important to people around the world, especially as they devices begin to store and make use of financial information.

Consumers spend average of 58 minutes on their mobile device daily

It is no surprise that many consumers have smartphones, but what may be surprising is how much time a typical person will spend on their mobile device every day. The report shows that the average smartphone user devotes 58 minutes of their time to their mobile device. Much of this time is spend on a variety of activities, including mobile commerce and social networking. The report suggests that the typical iPhone user spends an average of 1 hour and 15 minutes on their mobile device daily, whereas the typical Android user spends 49 minutes on their device per day.

Mobile Commerce ReportMost of this time is spend talking on the phone and texting

Approximately 26% of the time smartphone users spend on their device involves talking to others on the phone, while 20% of this time is spent texting. Some 8% of this time is devoted to mobile games, which have proven quite popular with a wide range of consumers. Mobile commerce also takes up some of a smartphone user’s time, but not as much as texting. While consumers have been quick to embrace mobile commerce, many people have not found enjoyable experiences through their smartphones. Poor experiences have driven some consumers away from mobile commerce, but not all have abandoned the idea.

Mobile commerce appears active among iPhone consumers

The report suggests that iPhone users spend more time on mobile activities than Android users. This could translate into iPhone users being more active in the mobile commerce space, but many mobile commerce platforms are based on the use of NFC technology, which is not supported by Apple devices. There are alternatives to NFC, of course, that have made mobile commerce more accommodating to iPhone users, but these alternatives are not as popular as the conventional NFC-based platforms.

Turbulence rocks mobile commerce partnership

| June 1, 2013

Mobile commerce deal between VeriFone and the Taxicab Commission goes sour

VeriFone, a leading developer of point-of-sale technologies, has been making strong progress in the field of mobile commerce recently. The company has seen the demand for mobile point-of-sale systems grow in recent years and has been working to accommodate the needs of its customers, many of whom have shown aggressive interest in mobile payments. VeriFone recently entered into a deal with the Taxicab Commission of Washington D.C. The partnership had started relatively well, but soon encountered significant problems that eventually lead to significant turbulence.

Mobile commerce is growing in popularity, but problems still exist

While mobile commerce is one of the fastest growing industries in the world, not all of the news that comes from this field can be good all the time. The partnership between VeriFone and the Taxicab Commission is one example of this and the partnership may serve as an example of the perils that exist in the mobile commerce field. Due to the relative youth of mobile commerce, the challenges that companies face in this field are still somewhat unknown and partnerships that run into these challenges may be able to provide some degree of insight on how such challenges can be overcome or avoided altogether.

Mobile commerce partnership goes sourPartnership had sought to bring mobile commerce into taxi transportation

The partnership between VeriFone and the Taxicab Commission was meant to install smart meters into the cabs that operate in Washington D.C. These smart meters would facilitate mobile payments, allowing consumers to pay cab fares with their mobile devices rather than traditional forms of currency. The adoption of smart meters was considered a good business move due to the growing number of consumers that are becoming more reliant on their smartphones and tablets. The Taxicab Commission had initially been enthusiastic regarding the partnership, but quickly sought to back away from the deal it had made with VeriFone.

VeriFone notes strong interest in mobile commerce field remains clear among many companies

VeriFone is now claiming that the Taxicab Commission owes the company as much as $18.5 million. Most of these expenses come from cancellation fees that had been negotiated prior to the finalization of the partnership between the two companies. While the partnership between the two companies has fallen through, VeriFone notes that mobile commerce is still a field where many merchants and other businesses are showing a great deal of interest.