Tag: m-commerce

Lack of quality could drive consumers away from mobile commerce

Econsultancy, a market research and consultancy firm, has released a new report called “Mobile Commerce Compendium.” The report aims to provide comprehensive insight to the challenging mobile commerce sector. Mobile commerce is currently highly competitive due to its relative youth when compared to other sectors and the challenges that exist in this sector can often be overwhelming. While many startups and larger companies have their own perspective when it comes to what a mobile commerce platform should be, the report suggests that quality is the most important aspect of these platforms.

Consumers favor quality above all

Quality, or lack thereof, is one of the main points of criticism that exists with modern mobile commerce initiatives. Low quality services have given consumers throughout the world a poor experience when it comes to mobile commerce and has discouraged their continued participation therein. Quality can often determine whether a mobile commerce platform can be considered viable by a consumer and the report shows that consumers tend to favor platforms that offer better experiences than their competitors.

Mobile sites play a major role in consumer satisfaction

The report also shows that many consumers use their mobile devices to compare prices on particular products offered by retailers. These consumers will make an effort to find the best prices they can before making a purchase in-store. The report also shows that the load time for mobile websites factors into the quality issue that consumers have with mobile commerce. Slow-loading sites tend to annoy consumers, making them less inclined to participate in mobile commerce or make a purchase of any sort.

Report notes that mobile sites are integral to marketing

The report notes that mobile sites have become an integral part of any successful marketing campaign. With more people relying more heavily on their mobile devices for nearly every aspect of their lives, websites that are not optimized for these devices are not well received by consumers. Providing a mobile site for these consumers is also not enough to win their favor, as these sites must function properly and boast of high quality mobile commerce options.

Research in the United Kingdom has shown that smartphone shopping is considerably on the rise.

Absolute Digital Media’s online marketers have conducted an analysis of eMarketer data and have discovered that mobile commerce sales in the United Kingdom are expected to make up 26.5 percent of overall online sales by 2017.

The company published a report that has provided a great deal of digital sales insight.

The article that was published was entitled “Mcommerce Takes 15% of UK Retail Ecommerce Sales”. What it showed was that digital sales, such as online and mobile commerce, in the United Kingdom, are making up a larger proportion of total retail sales than is the case in the majority of countries worldwide. It is expected that smartphone and tablet based sales, alone, are expected to reach £6.61 billion.

The research went on to reveal a great deal more about mobile commerce and its impact on shopping overall.

For example, it was predicted that the sales would make up 11.5 percent of total British retail sales by the end of the year. This, compared with the 10.2 percent, which was the figure last year. eMarketer had predicted that among digital shoppers, 58.3 percent will browse or research the products that they are considering this year.

Using this data, the Absolute Digital Media marketers, who work at length in the retail sector, have looked more deeply into what the figures mean in a practical sense. In their article, they wrote that “The UK has always had relatively high online shopping rates, but it’s interesting to see such a sharp growth specifically in mobile sales. It highlights the importance for those in the retail industry to ensure their websites are optimized for mobile, smartphone and tablet devices in order to take advantage of this.”

The data from the eMarketer study has made it clear that there is a great deal of importance in retail for mobile commerce. This means that companies that wish to succeed will need to focus on making sure that they use the right marketing strategies and that they provide the right optimized online experience for people who are looking into products by way of their smartphones and tablets.