Tag: m-commerce

The report on an index has indicated that the sales over smartphones and tablets have massively risen.

The IMRG Capgemini eRetail Sales Index data has now been released and it has indicated that the growth that has been experienced over the last year in mobile commerce has been tremendous.

The data compared the sales that were made this June with those that were achieved in June 2012.

What the Index noted was that the sales over mobile commerce had increased by 136 percent this June in comparison to those from last year at the same time. The index as a whole had increased by 8 percent in May 2013.

The research also indicated that there was growth in the mobile commerce conversion rates.

What the data from the index showed was that mobile commerce conversion rates grew from having been 1.3 percent in June 2012, to this year’s much more promising 2.0 percent. This is a tremendous increase in the conversion rate and will be a meaningful one for people who are selling over the channel.

A great deal of the credit for the increase in mobile commerce conversion rates was handed to tablets, which are becoming increasingly popular and are used more frequently by online shoppers.

According to the Capgemini head of retail consulting and technology, Chris Webster, “The mCommerce Index remains strong as consumer confidence in purchasing goods and services via smartphones and tablets continue to grow.” He also went on to explain that “The findings provide further evidence of the value mobile technologies have brought to the retail sector as consumers continue to shop via this channel.”

This is a strong indication that retailers who are not placing a notable focus on mobile commerce would be advised to do so or risk falling behind their competition who are becoming more appealing and convenient to consumers who are using their smartphones for a growing number of purposes every day.

At the same time that mobile commerce was excelling, overall online retail sales also saw a massive year over year increase, with current levels being 20 percent higher than they were last year. This is the largest growth that has been recorded in two years. The monthly increase from May to June this year was 2.4 percent and represented the first time in five years that there was a growth between those two months.

The retailer saw a boost in its revenue by 170 percent following the addition of this site feature.

A new “What’s Hot” feature on the Deb Shops website is proving to be extremely successful in mobile commerce as using the button shows which products are trending on Facebook and Pinterest.

For many teens, knowing which types of clothing are hot and which ones are not are an important priority.

When Deb Shops took that into account by adding the “What’s Hot” button on its mobile commerce website, it made a considerable impact on its revenues. In fact, according to David Cost, the company’s president of e-commerce and digital marketing, when compared to the shoppers who do not use that button, those who do use it are 20 percent more likely to place an item into their shopping carts. This has brought about an increase in revenue by 170 percent.

This has been an extremely meaningful mobile commerce strategy for the retailer.

Cost explained that “For a retailer like us that has a very broad product offering, to get customers quickly to relevant products is important, especially on a mobile device.” The retailer currently has over 30,000 products available for sale in its catalog online, and over mobile commerce.

Deb Shops first opened its mobile commerce website in April 2012, added Cost. Since that time, the traffic from smartphone users has exploded. By the end of 2011, it was making up 15 percent of the total web traffic to the site. A year after that, it had grown to 40 percent. Today, it has reached over 50 percent of the site’s traffic.

This convinced the retailer to redesign its mobile commerce website, placing a greater focus on improvements to the navigation and search features of the site. BloomReach Corp was the technology chosen by the retailer for this purpose. That company provides online hosted software that draws all of the information about the products that are being posted and talked about by consumers over Facebook and Pinterest from Deb Shops and posts it for shoppers to be able to view for themselves.