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Mobile security woes hold back smartphone shoppers

Julie Campbell | August 19, 2013

Retailers have been working hard to encourage consumers to buy over their smartphones but still have barriers.

Recent reports are all consistently showing that as much as shopping via smartphones and tablets is growing, and retailers are pouring their resources into boosting their experience over these devices, mobile security remains a concern among consumers that is causing them to hold back from the true potential of the channel.

The focus, seems to be not only an engaging experience, but showing that it is a safe one, too.

Among the most recent reports, one has suggested that retailers are going to need to make a greater effort to convince shoppers that they have high enough mobile security to make it worthwhile to conduct their shopping activities safely online by way of their commerce sites. This could present a considerable challenge as this is a very new environment and many consumers hesitate when they are still feeling more comfortable using desktops and laptops.

The latest report has found that mobile security is one of the leading issues that causes shopping cart abandonment.

Mobile security and smartphone shoppers The study was conducted by Jumio, which determined that among all m-commerce users, 65 percent will abandon their carts before completing their transactions. More than half of those people have done so because they have concerns over the mobile security that is involved in providing their sensitive data over their smartphones and tablets in order to complete a purchase.

One of the leading perceptions that remains regarding the use of smartphones and tablets is that there are serious mobile security issues related to them and that they are more dangerous to use in terms of the safety of sensitive data such as personal and financial information, than a traditional e-commerce platform over a desktop or laptop computer.

The same report also pointed out that 47 percent of its respondents who would have been willing to overlook certain mobile security worries struggled with the length of time that it took to load and complete the checkout experience over their smartphone or tablet. Over a quarter of the participants said that they had tried to make a purchase but that for some technical reason, they discovered that their order could not be placed.

Mobile commerce at Google Play growing faster than Apple App Store

Julie Campbell | August 16, 2013

According to a recent report, apps for Android have greater traction than those for iOS.

App store analytics firm, Distimo, has just released a monthly global apps report that has provided insight into the mobile commerce growth rates that have been experienced by the industry giants throughout the length of July 2013.

This includes an overview of the Apple App Store and Google Play total revenues in the first half of the year.

The Distimo report also examined the relative mobile commerce market sizes in each of the countries that it included in its analysis. What it determined was that over the first six months of 2013, both Google Play and the Apple App Store have seen considerable increases in their total revenues. The Apple App store saw a considerably smaller amount of growth at 15 percent than the massive increases that were experienced by Google Play, at 67 percent.

At the same time, the mobile commerce earnings from Apple were greater than those at Google.

In fact, as much as Google Play may be experiencing faster mobile commerce growth than the Apple App Store, Apple’s revenue generation was twice as large as that of its main competitor.

Among all of the mobile commerce markets analyzed in July within this study, it was the United States that was found to have spent the largest amount of money on apps. This was followed by Japan, in second place, and the South Korea, in third place. Those were also the countries that contributed the most to the growth of the revenue at Google Play.

Among all of the apps that were sold in the two primary mobile commerce stores in July 2013, the apps that saw the best performance when it came to free downloads, paid downloads, as well as those that experienced the largest amount of global aggregate revenue, were each identified within the study. It also went on to identify the leading publishers for that month within each of those various categories. The report also went on to provide greater detail regarding the leading new apps based on their exceptional performance.