Tag: m-commerce

Amazon, the leading retail sight among American consumers, has seen tremendous traffic increases.

According to a recent comScore analysis, the leading online retail store in the United States, Amazon, has increased its site’s visitor access by 42.9 million visitors exclusively over smartphones and tablets, over the month of June, alone.

This suggests that over one quarter of the shoppers at Amazon are shopping over these portable devices.

Among all of the 143.9 million people who made up the total digital audience at Amazon, a whopping 29 percent were mobile commerce only. When the visitors who visited the site from both desktops and either smartphones or tablets were taken into account, the total mobile audience was greater than that of the audience that used desktops exclusively.

It is important to note that Amazon isn’t even a leader in terms of the size of its mobile commerce audience.

The massive online retailer is not one of the largest mobile commerce only audiences in terms of their percentages (that is, as a percentage of their total audience). For example, Target had a mobile only audience of 37 percent, and Ticketmaster boasted 39 percent. Those were the second and first place companies, respectively. In third place was Best Buy, which had a mobile commerce only audience of 35 percent.

At the same time, other online retailers did not enjoy exactly this degree of boost from mobile commerce, however for all of the sites that were considered in the study, smartphones and tablets remained an important driver for what look to be incremental visits. This helps to better illustrate precisely how important the smartphone and tablet optimized shopping experience has already become.

It has been speculated that Amazon may have opened its Amazon Associates program to app developers in order to help to better capitalize on its mobile commerce strength. This will give developers the opportunity to advertise on their apps and link to actual Amazon products, earning themselves a cut of any sales that are made as a result. This could help to place the online retailer in direct and powerful competition with Google and Facebook.

This achievement had already been reached within the first half of this year.

According to some of the latest data that has been issued from comScore, the estimates about the first half of this year are that the total sales over mobile commerce broke the $10 billion mark within that time period.

These figures reflect the transactions that were completed within the United States, alone.

According to the report from comScore, the total that was reached within the first two quarters in terms of mobile commerce sales in the United States over smartphones and tablets was an estimated $10.6 billion. That announcement was first made by the company when it released its figures on Tuesday.

Purchases over smartphones made up the majority of the mobile commerce sales totals.

The data showed that mobile commerce purchases over smartphones made up $6.7 billion of the total for the first six months of the year. Tablets contributed the remaining $3.9 billion. That said, it is important to point out that there are approximately twice as many smartphone users as there are tablet users in the United States, which can help to show why the total for the smaller device was notably higher.

Overall the actual commercial purchases made over mobile commerce on smartphones were responsible for the final total, whereas, over tablets included other sectors and forms of shopping.

Moreover, it should also be pointed out that the $10.6 billion mobile commerce sales total still makes up only just shy of 10 percent of the online shopping sales as a whole. This, despite the fact that the first iPhone as released six years ago and, therefore, has provided shoppers with a means of purchasing over wireless devices for more than half of a decade.

Also important to understand about the comScore mobile commerce data is that the figures that were assembled do not include those that were made via mobile payments. Those would involve the sales that are completed within a brick and mortar shop, but where the smartphone was used as a payment method. It was only the purchases made exclusively over the small screen devices that were taken into consideration.