Tag: m-commerce

Mobile commerce sales on Christmas led by iOS

| January 2, 2014

This American data was reported in the IBM Digital Analytics Benchmark.

IBM has released its Digital Analytics Benchmark which looked into the mobile commerce sales that occurred on Christmas Day and has revealed that once again the largest number of purchases were made by devices based on Apple’s iOS operating system.

Overall, there was an increase in online shopping in the United States of 16.5 percent over last year.

That said, what they underscored as being most notable was the number of mobile commerce sales and the increase that occurred between Christmas Day last in 2012 and in 2013. Smartphone and tablet based purchases made up 29 percent of all of the online purchases that took place on that day. This was a notable increase from the 21 percent that was seen the year before.

iOS stood out as completely dominant in mobile commerce sales on Christmas Day 2013.Christmas Mobile Ciommerce Shopping Statistics

On that day, iOS came out far stronger than Android. Apple devices were the source of a tremendously higher percentage of the online purchases than those based on the Google operating system. In fact, the iOS share was five times greater than that of Android. Among all online sales, Apple’s devices were the source of 23 percent, and Android devices made up 5 percent of the purchases.

When focusing exclusively on mobile commerce sales, iOS devices represented a tremendous 83 percent, in comparison to a measly 16 percent from Android devices. This, despite the fact that the number of Android devices far outnumbers that of Apple devices. Android currently represents 51 percent of the U.S. smartphone market, leaving Apple way behind, but it still looks as though iOS is a market that can be monetized far more easily. Beyond the number of conversions, it is also the amount of traffic that was greater from Apple smartphones and tablets.

Furthermore, it was notable that tablets generated almost a fifth of the number of online sales on Christmas Day. This is much higher than the 9.3 percent from the same day the year before. This is surprising as there are far more smartphones than tablets.

Mobile commerce platform leader named as Branding Brand

| January 1, 2014

Forrester Research has stated that the company has been “ranked as the leader” in its sector.

Branding Brand, the mobile commerce platform provider that is growing the most rapidly in the world, has now also been named as a leader in its industry according to the global independent research firm, Forrester Research, Inc.

The firm released a report that named Branding Brand as the leading provider.

The name of the report was “The Forrester Wave™: Mobile Commerce Solutions Providers, Q4, 2013.” The report indicated that the scores that were earned by the Branding Brand mobile commerce platform were the highest when compared to the rest of the competition. The firm was able to receive the top scores for market presence as well as its current offerings. It stood out as having a strong and rapidly growing retail client base. It also concentrated notably on pushing innovation, and has a powerful technology platform.

The firm made itself notably different as a mobile commerce platform, well beyond being a tech provider.

Mobile Commerce Report - Leader PickedThe company’s clients have noted a particular preference for the firm’s hands on consulting for smartphone based shopping as well as insight for retail that is made available. Also identified as high in value were the company’s responsiveness to client ideas and its program’s management skills. Outside of a solid consumer facing smartphone and tablet apps and web, the company has also done very well in increasing its installed base among its existing client base in order to expand on its offerings. This is especially true in the area of associate clientele applications and in-store kiosks.

The report explained that the company has focused its attention on becoming a solid platform instead of “doing bespoke client implementations”. When compared to its competition, its efforts with its platform have given it the ability to quickly develop and create new innovations in the mobile sphere, such as Passbook, across its complete client base, without racking up a large bill.

According to the co-founder of Branding Brand, Chris Mason, who is also its CEO, the company is proud to know that it is a mobile commerce platform provider leader, adding that “Now, it is our responsibility to continue innovating and earn this honor every day.”