Tag: m-commerce

A study in March 2014 has shown that income from smartphone based site visits on optimized sites has spiked.

According to the results of the analysis of mobile commerce data by Branding Brand, major retailers have seen a tremendous increase in the revenue that is generated by their sites that are optimized for smartphone users.

The data also showed that there has been considerable growth in smartphone visits and orders.

The leading mobile commerce platform’s analysis was released in the form of its own Index for March 2014. It revealed that major retailers are seeing an important increase in the traffic, orders, and revenue that is being generated over smartphones through websites that are optimized for those smaller screens. This data was a comparison between the figures that were being seen in March 2013 with those that were recorded last month.

Branding Brand issues its Mobile Commerce Index report on a monthly basis.

The most recent m-commerce report provided insight into the use of the channel by consumers and underscored trends across a stead client sample within a range of industries that included health and beauty, apparel, and home products. This report provides information from the most data available on commerce websites that are optimized specifically for smartphones in comparison to those sites that are not optimized and that receive traffic from both desktop computers and mobile devices.

The Branding Brand Mobile Commerce Index revealed a number of different year over year comparisons for eighteen major retail clients that they tracked throughout the twelve months leading up to March 2014. They included the following comparison between March 2013 and March 2014:

• Smartphone visits rose from 10,003,472 to 20,129,855 – an increase of 101.2 percent.
• Smartphone based orders rose from 59,080 to 135,640 – an increase of 129.6 percent.
• Revenue from smartphone shopping grew from $5,630,325 to $15,106,324 – a rise of 168.3 percent.

At the same time that the progress was made over mobile commerce websites, the share of desktop visits decreased within that year by an estimated 21.1 percent. The co-founder and CEO of Branding Brand, Chris Mason, consumers are not only using their smartphones more for shopping, but also for purchasing.

This increase will occur within this year, alone, and will bring the spending to around €730 million.

According to the results of recent mobile commerce research that was conducted on behalf of ActiePagina.nl, part of the RetailMeNot marketplace, the Dutch will be spending an estimated 69.8 percent more, this year, over their smartphones and tablets than they did last year.

This increase in m-commerce shopping is an explosive one, even compared to the rate in other countries.

The report on this research showed that it is likely that by the end of 2014, people in the Netherlands will have spent approximately €730 million over mobile commerce and that this will bring the country up into the top five regions in Europe for spending over smartphones and tablet computers. The study, itself, was conducted by the Centre of Retail Research. It included an analysis of data within eight different European nations, as well as the United States.

This has made it clear that the mobile commerce channel is an extremely important one in the Netherlands.

While ecommerce as a whole continues to grow in all of the countries that were examined within the study, it was mcommerce that stood out, particularly when it came to the Netherlands. The rate of growth of online shopping in the country was 8.6 percent when compared to the year before. However, the sales that occurred over smartphones rose by 55.2 percent and there was a full 100 percent increase in the sales that were occurring over tablets.

It is believed that among the Dutch, m-commerce will make up 12.2 percent of all online sales, this year. This insight should be exceptionally important to marketers and merchants that are selling within that marketplace, and should be a sign of things to come to those that are operating in other parts of the world. This channel is clearly not one that should be ignored.

Across all of Europe, mobile commerce sales should be increasing by 85 percent, this year, to bring them to €23.4 billion. In the Unites States, on the other hand, the projected growth is 65 percent, to reach €44.6 billion.