Tag: m-commerce

Mobile commerce platform launched for enhanced shopping experience

| April 29, 2014

Acme Tools has announced that it will be using IBM’s products to make shopping easier for consumers.

Leading authorized tools and equipment retailer, Acme Tools, has recently announced that it has launched the mobile commerce version of its website, to make it easier for consumers to be able to shop for what they need using their smartphones.

This new platform is designed to provide the company’s customers with a seamless shopping experience.

The mobile commerce platform, itself, was developed by BlueSky Technology Partners. It has been created in order to leverage the IMB WebSphere Commerce investments that Acme Tools has already been making for its site on the standard web. The purpose is to make sure that customers will be able to browse, compare, and purchase the products that they want, no matter where they are and what device they prefer.

Mobile commerce traffic and sales are rapidly growing in importance, according to an IBM study.

By the last quarter of last year, smartphone and tablet based traffic was making up almost 35 percent of all traffic that was being generated online. Year over year, this represented an increase of about 40 percent. Furthermore, sales made over these smaller screen devices made up almost 17 percent of all online sales, which represented a year over year increase of 46 percent over 2012’s figures.Mobile Commerce Platform launched

The smartphone friendly site was created specifically to help to lower the necessary load time and to help to improve the overall user experience. It was designed to be easier to search, browse, and buy on a device with a small screen, a slower internet connection, and a touch screen keyboard.

Users that are registered with the site will be able to use cross platform features, which include saving to a wish list. This allows people to be able to add items at their convenience, and then checkout later on when they are ready. It also helps to appeal to the many people who like to browse over mobile commerce, but make their final purchase over a desktop or laptop device because of the greater ease of using a keyboard, a larger screen, and greater security.

Mobile commerce flight booking is WeChat’s next strategy

| April 25, 2014

This new shopping service is being provided by LV.com, bringing Chinese giants together.

WeChat has now announced that it will be broadening its mobile commerce offerings through the addition of a flight booking service that will be made possible through LV.com (which was formerly called 17u.cn).

This will bring WeChat into a partnership with a company in which Tencent currently has a stake.

The payments in this mobile commerce arrangement will, of course, support WeChat Payment. A consumer will be able to not only buy his or her ticket, but will also be able to receive notifications on the flight status, in addition to other related forms of information. All that they need to do is subscribe to an official LV WeChat account.

Currently, this mobile commerce option is available only in two cities, but this is meant to grow.

At the moment, WeChat is making this smartphone service available only in two cities in China: Shenzhen and Guangzhou. This will be only a starting point for the service, but there are plans to expand it outward into other cities, later on. The company has also specified that it will be broadening the service into the other forms of online booking that are available through LV.com.Mobile Commerce - Flight Booking

Until now, there have been a large range of different categories of smartphone shopping based offerings that have been made available through WeChat. They have used the My Brand Cards channel in order to make it possible for consumers to be able to purchase tremendous ranges of different kinds of goods and services.

The company now feels that by adding the new option of being able to book flights fits in very well with its mobile commerce brand as it has established it until now. It will also be incorporating other travel related bookings in the future, which can include making hotel reservations or booking various types of tourism services such as getting tickets for a sightseeing tour. Those are not yet a part of the shopping experience but consumers should be expecting them before too much time has passed, considering the speed at which WeChat is known to expand.