Tag: m-commerce

Barnes & Noble’s smartphone friendly site does everything wrong but has managed to get it right.

Even though Barnes & Noble has done virtually everything wrong when it comes to the typically accepted guidelines for ensuring success in mobile commerce, the smartphone friendly site still seems to be bringing in a comfortably high success rate.

The m-commerce website has a heavy page weight, it loads slowly, and it contains far too many page elements.

The mobile commerce site for the number 41 company in the Internet Retailer Mobile 500 essentially breaks all of the rules when it comes to the recommendations that have been made by Keynote, a highly respected firm in this area. And yet, despite its failing to use the best practices for its overall page construction and for its performance, it is doing quite well. According to Keynote’s Matthew Agnoli, “The Barnes & Noble mobile home page is more than twice as slow as any of the other top five sites, as well as more than double the amount of content and is much larger in size.”

Still, the site still ranked as number 5 on the Keynote Mobile Commerce Performance Index.

This was for the week that ended on July 13. According to Agnoli, the one strong point of the m-commerce site that raised it above many others was that it held to a tremendous success rate, which was 99.35 percent. For that week, the average success rate for all of the sites on the index had been 97.96 percent, so clearly Barnes & Noble’s website performed notably better.

That said, success rate enough may not be adequate for the site to be able to hold its position among the top 5 on the list. If other sites manage to bring their own success rates higher, then Barnes & Noble could find its rank plummeting rather quickly. Agnoli pointed out that “A site needs to be both reliable and fast to ensure high customer satisfaction and to keep customers returning.”

Agnoli recommended that the Barnes & Noble mobile commerce site make a number of changes in order to improve the site’s performance and speed it up, to make it much more appealing to consumers.

Wall Street didn’t appear to be all that affected following the announcement of the ebook settlement.

It has now been reported that Apple has come to an m-commerce settlement when it comes to issues involving accusations of collusion between the company and book publishers in order to fix the prices of ebooks.

When all was said and done, it was announced that Apple had agreed to a settlement of $450 million.

Though it had been expected by some that investors on Wall Street would shudder when they heard about the considerable m-commerce settlement payment that Apple had agreed to make, the reality of it was that they seemed rather unaffected by it. In fact, as a whole, it appears as though those investors have made the group decision to simply look the other way and allow the settlement to occur and be tucked away in the past.

If one was not watching the m-commerce news, it would appear as though nothing had happened.

Some experts in the industry are now predicting that this mobile commerce settlement has held a buy and not sell position, and that the investor reactions could be seen as a confirmation that this could be the strategy to take.

It is clear that investors are taking this opportunity to place their focus on the company’s power for long term earnings instead of falling victim to anxieties that are caused by headlines that appear much more dramatic than they may actually be.

Apple also received a bit of a hand in putting any of the negative news behind it and causing investors to look ahead to a more positive future when they took the opportunity to announce that they had entered into a new partnership with IBM in order to ensure a much more solid entry into the enterprise environment.

When all was said and done, while a settlement of $450 million may sound considerable, when it comes to the size of the m-commerce at Apple and the direction that the company appears to be taking, it does, in fact, appear to be easy to think of the situation as little more than an uncomfortable pimple that will heal up and be entirely forgotten in the future.