Tag: location-based marketing

Mobile sector expected to see major growth in 2013

| January 1, 2013

Mobile Sector Growth 20132013 may be a major year for the mobile sector

The coming year is expected to be very significant in the realm of mobile technology and mobile services. Over the past 12 months, more consumers have become reliant on their mobile devices in their daily lives. This has created major engagement opportunities in several industries and many companies have begun focusing more heavily on mobile consumers. In 2013, this focus is expected to become more acute on the mobile sector, especially as more companies develop services that are very specifically targeted at the mobile demographic.

Location-based marketing to begin picking up more momentum

Location-based marketing and services are expected to see a boost in 2013. More companies are beginning to see the value of engaging consumers through location-based services. Social media sites like Foursquare and Facebook exemplify this potential channel of engagement. Advertisers can use location-based marketing campaigns to great effect and consumers are all but guaranteed to engage in such campaigns because of their curiosity and their constant connection to their smart phones and tablets.

Mobile gaming to continue showing promise

The mobile sector has been attracting a significant amount of attention from the game industry. Mobile gaming is expected to take off in 2013 as well. Though the mobile gaming space is considered a crowded market by many, there is still significant financial opportunities therein. By the end of 2013, the mobile gaming market is expected to hit $9.8 billion, with the possibility that the Android platform will become the dominating force in the mobile gaming business. In-app advertising is also expected to become more prevalent as game developers find that consumers are willing to engage in such advertisements.

Mobile commerce will likely be a major focus of many companies

Mobile commerce will likely reach new heights in the mobile sector in 2013, powered by NFC technology or not. Companies like PayPal and Apple are currently looking for alternatives to NFC technology to further their goals with mobile commerce. Much of the mobile commerce space will continue to be dictated by the technology, however, as several companies in the technology and telecommunications industry have already invested heavily in the development of an NFC-based mobile commerce infrastructure.

Location-based marketing heats up with brewing rivalry

| December 30, 2012

land-based marketing social medial rivalryLocation-based marketing gains steam in social networking

Location-based marketing is heating up and social networking sites are leading the charge. Foursquare is one of the first social networking sites to offer “check-in” services, which allow users to inform their friends of the locations they visit throughout the day. Facebook recently adopted a similar service and both networking sites have found a significant amount of success with these services in the advertising space. This success has garnered the attention of Rich Gorman, an online marketing specialist and veritable celebrity in the advertising industry.

Facebook and Foursquare rivalry could be good for location-based marketing

Gorman notes that Foursquare has made significant advancements to its check-in service that offers users with local search options. This assists in discovering locations that would have otherwise gone unnoticed by consumers, thus directing business to small stores that typically see little traffic. Facebook itself has been working to expand its services in order to compete with Foursquare, hoping to make an impact in  the location-based marketing space.

Mobile technology provides advertisers with direct line to consumers

Location-based marketing is becoming exceedingly important as consumers become more mobile. The advent of mobile devices has taken consumers away from stationary computing and out into the world, presenting a promising opportunity for marketers to engage consumers in a more dynamic way. Mobile devices, such as smart phones and tablets, allow marketers to be in constant contact with consumers and location-based services are providing marketers with valuable geographic information that could be used to target very specific demographics.

Mobile marketing expected to heat up in 2013

Gorman notes that there seems to be a growing rivalry between Facebook and Foursquare. Gorman suggests that Foursquare has a significant head start over its potential competitor, but Facebook has a great deal of clout that will enable it to match the capabilities of Foursquare. Location-based marketing may gain more momentum in 2013, especially as the rivalry between Foursquare and Facebook takes off.