Tag: iphone app

Mobile commerce app benefits Walmart shoppers

Walmart mobile commerceMobile Consumers can now enjoy a fast shopping experience with mobile scanning technology.

Retail giant Walmart is widening its mobile commerce footprint with its new Scan & Go mobile app that allows iPhone users the ability to scan the items they want to buy, which they can then purchase at a self-checkout with quick convenience.

New smartphone scanning technology provides shoppers with independence.

According to information from Walmart’s Scan & Go promotional material, “Scan & Go is a new way to shop in Walmart stores that allows YOU to take control of your shopping experience.” The new scanning technology transforms iPhone devices into mini mobile shopping helpers that allow consumers to browse the store, scan what they want, place the selected scanned products in their basket or cart, and head to a self-checkout where they pay for their scanned goods and leave. Customers can shop and go with no fuss and skip the long checkout line.

The new mobile commerce application is expected to reach 200 stores.

Currently, approximately 70 Walmart stores are Scan & Go compatible. Based on information from a published report, the total number of stores expected to offer this mobile commerce service is 200. When all is said and done, the company’s aim is to introduce the scan technology to 12 new markets in addition to the Atlanta market and the areas near Bentonville, Arkansas where the technology already exists.

iPhone users who would like to gain access to the Walmart application will find it available for download at Apple’s App Store. When the user accesses the app in a compatible Walmart store, a message will be displayed giving the consumer the option to choose “Store Mode”. From this point, they can begin scanning product barcodes with their smartphone. When the customer is done shopping, they take their items to the self-checkout where they will able to pay for these pre-scanned products by transferring the data from their phone to the register by scanning a QR code displayed on the resister screen.

An Android version of Scan & Go is not yet available but will be released in the near future. Currently, the mobile commerce app is only available for Apple iPhone devices that run iOS 5 or higher.

Mobile commerce app from Aeropostale steps it up

Mobile Commerce iPhone appA new marketing promotion has been released and is geared toward smartphone carrying teens.

Aeropostale, an apparel retailer geared toward teen shoppers is working to overhaul its mobile commerce channel in order to boost the business it is achieving directly with the consumer.

The retailer has identified this channel as vital to its target market, which uses these devices heavily.

The adolescent consumer market is one that has experienced massive penetration of smartphones, tablets, and other similar devices. This makes mobile commerce potentially very important to retailers that have teens as their primary shoppers.

Aeropostale has been offering a mobile commerce experience since June 2010, but has recognized the need for change.

The company has now made alterations to the mobile commerce app for iPhones, with the goal of making it more interactive and convenient to use. The company has revealed its hopes that these efforts will start to shift purchasing away from physical stores and into the online environment through these devices.

Aeropostale is not alone in this effort to gear shopping toward a more mobile commerce experience than one that is in-store. Other retailers who target smartphone using demographics have also been introducing and updating apps through which product research and purchases can be made.

This particular apparel retailer has seen some successes along this line. When its mobile commerce website was first launched in 2010, for example, purchases made over that channel made up only 2 percent of its total web sales. However, by March of 2013, this had grown to 13 percent of total online sales. At the same time, 36 percent of the traffic to the merchant’s website has been reported to come from smartphones and tablets.

It is in the pursuit of this level of growth that this company, and others like it, have continued to grow their mobile commerce efforts and try to apply more creative and appealing strategies that will encourage consumers to choose them over the competition. It has now come to the point that marketing experts are cautioning businesses that have not yet stepped into this channel, that they could begin to lose their competitiveness, as they will no longer be offering the type of experience that consumers will expect from them.