Tag: india

New mobile commerce incubator to be set up in India this year

| April 6, 2015

Alibaba and Globals will be establishing an incubator to help mobile commerce and mobile Internet startups

China’s Alibaba will be establishing a startup incubator for mobile Internet and mobile commerce in Bangalore, India. The project will be set up in partnership with Globals, an Indian mobile and analytics solutions company. The two companies have taken note of the meteoric rise of digital commerce, a rapidly increasing number of consumers opting to use their mobile devices to shop for and purchase products online and in physical stores.

Alibaba continues to invest heavily in the mobile space in order to establish dominance in digital commerce

Alibaba has already invested quite heavily in both the electronic and mobile commerce sectors. The company is considered China’s largest online retailer organization and rivals both eBay and Amazon in the global market. Over the past few years, Alibaba has been focusing more of its attention on the mobile space, opting to support mobile projects and platforms that allow consumers to use their smartphones and tablets to shop online.

India is one of the world’s fastest growing mobile markets

Mobile Commerce in IndiaIndia is often characterized as one of the world’s fastest growing mobile commerce markets. The expansion of the mobile Internet throughout the country has made it possible for more consumers to participate in mobile commerce. As consumers becoming increasingly mobile, more startups are beginning to emerge that aim to provide valuable services to these consumers. In order for these startups to become successful, however, they must have the appropriate financial support and, in some cases, access to experienced consulting services.

New incubator will provide support for mobile commerce startups in India

The incubator that Alibaba and Globals will set up is expected to be launched in May or June of this year. The incubator will provide startups with mentoring and financial aid, pairing companies with the appropriate financiers and consulting services that they need. The incubator could be a boon for the numerous mobile commerce startups that are beginning to emerge in India, which could bolster the overall mobile market of the country

Millenials are leading the growth of mobile commerce

| April 3, 2015

Report shows that younger consumers are influencing the mobile commerce space

A new report from Global Web Index shows that young consumers are powering the growth of mobile commerce. Younger demographics are more likely to participate in mobile shopping because they are more comfortable with smartphones, tablets, and other devices. They appear to be less concerned with security issues because they are more acclimated to the risks that exist in the digital world. These consumers are leading the way when it comes to shopping online from a mobile device.

More people are opting to shop with their mobile devices than ever before

According to the report from Global Web Index, 40% of consumers between the ages of 16 and 24 are using their mobile devices to shop online every month. By comparison, 36% of all adults worldwide are doing the same. Approximately 26% of all Internet users are using mobile shopping applications to shop online, with 70% of these consumers successfully making a purchase using such apps. The most influencial demographic in the mobile commerce space is currently Millenials, who have taken a strong interest in mobile technology in general.

Asia Pacific region is the world’s fastest growing mobile commerce market

Teens - Mobile Commerce In North America, 20% of Millenials made a mobile commerce purchase in the past month, with 21% of this demographic doing so in Europe. The Asia Pacific region is home to the largest mobile commerce market where Millenials are active. The report shows that 46% of Millenials in this region have made a mobile commerce purchase in the past month. The report notes that nearly half of China’s Internet users shop online using a mobile device of some kind every month, though India is seeing the greatest rise in mobile shoppers.

Social media continues to have an impact on the mobile shopping space

Social media is playing a major role in the rise of mobile commerce throughout the world. More social media companies are taking steps to embrace mobile payments, introducing new features that allow consumers to make purchases from their platforms. These companies are partnering with online merchants in order to effectively engage mobile consumers that have become enthralled with the notion of mobile shopping.