Tag: india mobile payments

Mobile payments have moved into India with leaps and bounds

The massively populated country has proven to be a very promising marketplace for smartphone wallets.

A new forecast has been issued with regards to the use of mobile payments in India and in which it has now been estimated that the considerable growth rate of the use of these transactions in the country may translate to $183 million by 2019.

In only three years, the market will be set to undergo a massive transformation that will lead to significant growth.

The smartphone ecosystem in India has been producing some very exciting movements as these devices catch on and start to cut into the feature phone share in a population that is more than one billion large. As this technology takes off, the online and mobile payments space has also been benefiting with wallet apps being downloaded at a staggering rate. Tech companies have been placing their focus on major economies around the world with release such as Apple Pay, Android Pay, Samsung Pay and Alipay, but India’s offerings have been somewhat limited, so far.

There are about 12 major mobile payments players offering wallet apps within the country.

Mobile Payments Report - IndiaAmong the most popular mobile wallets currently available to smartphone users in India are M-Pesa, Paytm, Oxigen, MobiKwik, Freecharge, Citrus Pay, Airtel Money, mRupee, ItzCash and Zaakpay. Currently, the combined total of their active customer base is estimated to be around just over 125 million people. Paytm currently claims a massive 50 million of that total.

The results of a recent study conducted by RNCOS, a consultancy and research firm, showed that the current mobile wallet marketplace size in India is worth an estimated $53 million. That said, it has also predicted that within the next three years, that figure will skyrocket to $183 million, before the close of 2019.

That represents tremendous growth for mobile payments use, particularly when taking into consideration the fact that 38 percent of transactions in India are still completed with cash. Another 30 percent of the total market is taken up by bill payments and recharge accounts. At the moment, the primary obstacle faced within that marketplace has to do with the stability of the wireless data infrastructure, having their connection drop mid-transaction, while also worrying whether or not this technology is keeping their financial and other sensitive data secure.

India’s mobile payments ecosystem is beginning to mature

Mobile payments continue to see strong growth throughout India, largely due to the availability of mobile wallets

India’s mobile commerce ecosystem is maturing at a rapid pace. In 2015, consumers throughout the country began realizing the benefits associated with mobile payments technology. The most notable benefit of this technology can be found in mobile wallets, which serve as digital versions of their physical counterparts. These wallets can be used to store a wealth of information, including financial details and special deals being offered by merchants. Mobile wallets have helped power the growth of the mobile payments space in India.

Mobile wallets have become quite popular with consumers

Currently, there are 12 mobile wallets available in India, coming from Paytm, MobiKwik, Oxigen, M-Pesa, and mRupee. Throughout India, some 125 million people use these mobile wallets, with Paytm accounting for the largest share of these consumers. Research and consultancy firm RNCOS recently released a study concerning the mobile wallet market in India. The study found that Indian consumers are quite interested in mobile payments, which has lead to a dramatic rise in the demand for digital wallets.

Mobile wallet market expected to reach $183 million by 2019

Mobile Payments Mature in IndiaAccording to the study from RNCOS, India’s mobile wallet market currently stands at $53 million. The market is expected to reach $183 million by 2019. Several companies are beginning to provide mobile payments services to consumers. As more people gain access to smartphones and tablets, they are becoming more active in the mobile commerce space. This has created an incentive for retailers and other businesses to support mobile payments in order to effectively engage consumers that are becoming increasingly mobile-centric.

More consumers are gaining access to smartphones and bank accounts

Some 400 million new consumers will have smartphones and bank accounts in the near future, making India a very attractive mobile commerce market. Retailers and financial institutions are expected to take advantage of this by offering new services that appeal to the needs of consumers. Competition may ensure that innovation comes to the mobile payments market, allowing mobile wallets to become more capable than they are currently.