Accidental ad clicks seen throughout mobile marketing
Mobile marketing has become a very important aspect of the business world. With smart phone penetration so high among consumers, companies interested in reaching out to a broad audience must find ways to engage mobile consumers. Thus, mobile marketing initiatives are quickly being formulated by companies that realize the potential benefits of appealing to mobile consumers. Google is one of these companies, but the technology giant has been seeing complaints regarding in-application advertisements that could be causing consumers some problems.
In-app ads are common in the mobile space
In-app advertisements are a common way for app developers to generate revenue, especially those that specialize in developing free applications. Developers often sell empty space in applications to advertisers. Most of these ads are designed to be somewhat discreet, or at least out of the way of an application’s primary content. Google suggests, however, that a growing number of people are accidentally clicking these advertisements. While unintentional clicking may be a small problem for some people, mobile advertisements, especially those found in applications, often collect information from a mobile device upon consumer engagement.
Google takes steps to cut down on misclicks
Google is taking steps to curb accidental clicking in mobile marketing through the introduction of a new service for all Android smart phones. This service is meant to confirm all clicks that are made on in-app advertisements. With the new service, when a consumer click on an advertisement, their smart phone will ask if they truly want to follow the ad. If confirmed, the advertisement will play out as designed. Google does not expect that the new service will have any negative impact on mobile marketing campaigns.
New Google service may help mobile marketing
Mobile marketing is a popular way to get in touch with a new generation of consumer, but consumers are often agitated by accidental clicks. Curbing consumer frustration may actually help improve the acceptance of mobile marketing among consumers and help advertisers achieve more accurate analytic data that could help them craft better campaigns in the future.
Denny |
December 18, 2012
Mobile games generate significant profits
Mobile applications represent a huge and massively lucrative market. According to Flurry, a leading analytic firm operating in the mobile space, mobile applications accounted for $10 billion in revenue during 2012. The firm has released a report concerning the lucrative mobile applications business, which highlights the impact of free mobile games. The report shows that though free mobile games do not cost anything to play, that account for the majority of the revenue seen in the mobile applications market.
80% of revenue generated through free mobile games
Mobile games are among the most popular applications that are available to consumers with smart phones and tablets. These games often provide hours of entertainment and are typically designed to be very addicting. For many, mobile games are valuable assets because most of these games are free-to-play. Most of these games are filled with advertisements, however, which is part of the reason why they are generating so much money. According to the Flurry report, free mobile games accounted for 80% of the $10 billion in revenue the app market saw t his year.
In-app advertisements help generate revenue
In-app advertisements are not the only thing generating income for mobile games. Many games come equipped with a “cash shop,” which offers bonuses, new equipment, and exclusive features to gamers that want to spend money on the game itself. These cash shop marketplaces are very common in free-to-play games and account for the majority of the revenue they manage to generate. The report also shows that consumers spend large amounts of time on free-to-play games, thus increasing the likelihood that they will purchase something from the cash shop.
Free-to-play games are a lucrative business
The free-to-play model has become very lucrative for developers of mobile games. The report suggests that most developers have yet to identify the ideal niche in which these types of games flourish. Companies like Electronic Arts and Zynga have managed to find a way to make free-to-play games highly appealing to consumers with some cash to spend. Though the latter has been experiencing financial problems of late, Electronic Arts may serve as a powerful example of how to develop games that emphasis participation in a cash shop.
