A recent study has shown that smartphone owners have been increasingly interested since 2009.
A new poll has been conducted by Harris Interactive on behalf of Placecast, and its results have indicated that American consumers are increasingly interested in receiving discount offers and other mobile alerts through geolocation technology.
This form of location based marketing has been becoming steadily more popular since 2009.
In fact, the Harris Interactive research indicated that among the 2,000 adult American consumers who participated during May 2013, there was an increase of 19 percent in an interest in receiving mobile alerts by way of geolocation when compared to the same date from 2009. Location based marketing is extremely new to the advertising space and marketers are attempting to determine how it can best be used and how much interest is being generated among consumers with smartphones.
Geolocation appears to be taking off both among marketers and consumers and does not show signs of slowing.
One of the questions that was asked to the participants in the geolocation study was as follows: “Assuming you gave permission, how interested would you be in receiving mobile alerts about new products, sales and/or promotions from your favorite merchants, restaurants, or stores on your cell phone/smartphone?” In response, 45 percent stated that they were “somewhat interested.” In 2009, only 26 percent of the respondents felt the same way.
The Primary Impact Research chief of insights, Kathryn Koegel, was the individual responsible for conducting the analysis on the data collected by Harris Interactive. She stated that the rise in interest indicates that “mobilized consumers are increasingly aware” of the ease with which it is possible to use geolocation in order to save time and money. They have developed a liking for the type of value offers that they can obtain based on where they are at any given time.
When the respondents were asked about the impact that a geolocation based mobile alert would have on their likelihood to redeem it at a nearby location, more than three out of four stated that they found this to be at least somewhat of a useful feature, and that this method has a higher level of relevance than traditional print coupons.
Mobile devices have become inseparable from society. Many people have some kind of mobile device to which they devote a significant amount of their time. Smart devices, such as smartphones and tablets, are the most popular variety, because they can be used for much more than simple communication. In terms of entertainment, mobile games are, perhaps, the most popular option. CouponCabin.com has released the results of a new survey concerning mobile games and the people that play them. The survey’s results suggest that these games are anything but a niche market, as they appeal to a wide variety of people, even those that would be averse to “geek culture.”
Survey shows that 51% of mobile device owners play games
According to the survey, 51% of mobile device owners play mobile games. Harris Interactive, a leading market research firm, conducted the survey and suggests that mobile games have become one of the most popular pastimes for consumers. These games have certainly proven very successful for the game industry and have a certain appeal to traditional gamers. Notably, however, these games appeal strongly to those that would not typically consider themselves game enthusiasts.
Consumers willing to spend their time and money on mobile games
The survey shows that approximately 11% of consumers play mobile games more than once every day, while another 21% claims to play these games at least once daily. The majority of consumers play mobile games once a week. Consumers are not just playing mobile games, of course, they are also spending money on these games. The survey shows that 61% of consumers have spent between $1 and $10 on downloading mobile games. The survey does not factor in-app purchases, which are very common in the gaming space.
Game industry quickly becoming more mobile
Mobile games are quickly becoming one of the primary forms of entertainment for consumers, especially those that have limited experience with conventional gaming. The game industry has been responding to this trend in an aggressive fashion, with several companies that have long been focused solely on console gaming beginning to make an entry into the mobile space.
