Tag: halloween

Halloween apps that help you embrace your spooky side

This year, the ghost and goblin-themed application trend is continuing with several fun options.

When you’re looking to get into the spooky spirit at this time of year, Halloween apps can be a great way to do it. Fortunately, developers know that and have created hundreds of options from which to choose. Still, with that number available, selecting the right ones can be a little daunting.

Some spooky apps are better than others, but here are some of the options getting the best reviews.

Whether you like Halloween apps that are truly haunting, or you just want something cutely creepy to keep your kids occupied as you check over their candy, there is something for you. These apps help you to stay in the right mood for the season and have fun while you’re doing it.

Halloween Apps - Jack-o'-lanternThat said, not all Halloween applications are games. Some of them play a useful role in trick-or-treating, too. For instance, they can help you to make sure you’re doing a good job watching over your kids as they go from door to door.

Check out some of the best rated Halloween apps before you head out on the spookiest night of the year.

• Ghost Lens 2 – this app brings you a spectrum of spooky filters so you can turn your Snapchat and Instagram pics into something truly hair-raising. You can also add haunting background music and video illusions.
• Glympse Track & Treat – this Halloween mobile app is back again this year to make it easier for parents to watch their kids. It can help kids to have a touch of independence without ever straying too far or being out of a parent’s reach. It helps parents to let their kids safely have fun without going overboard on holding onto them the entire time.
• Slender Rising – this game all takes players through spooky scenarios to discover various clues. At the same time, the Slender Man is after them and must be avoided. This villain is the original and most notorious urban legend the internet ever experienced.

With these fun and spooky Halloween apps, you’re sure to be in the spirit on Monday night.

Tesco launches new augmented reality campaign for Halloween

 Tesco teams with Engine Creative for Halloween campaign

UK retail giant Tesco has joined with Engine Creative, a leading digital advertising agency, to launch an augmented reality campaign for Halloween. Engine Creative has created several augmented reality features that will be used in Tesco advertisements in various news publications and in other marketing materials. The augmented reality experiences are designed to appeal to those with smart phones and similar mobile devices, hoping to draw the attention of tech-savvy consumers that are interested in interactive marketing experiences.

Augmented reality may be able to reach out to tech-savvy consumers

Augmented reality is becoming a powerful component in effective mobile marketing strategies. The technology has proven that it is able to engage consumers that rely on the mobile devices on a daily basis. Many of these consumers have shown themselves to be interested in interactive marketing initiatives, especially those that provide them with digital content or the possibility to find deals on products they love. Tesco believes that augmented reality will help expand the reach of its overall Halloween marketing efforts.Tesco Halloween Augmented Reality

Digital content can be unlocked using smart phones or tablets

One of the digital experiences created by Engine Creative is called “Trick or Treat.” This augmented reality experience allows consumers to turn themselves into a zombie or other kind of spooky creature when they scan advertisements for costumes from Tesco. Engine Creative has also developed various animations and 3D advertisements that can be unlocked using a smart phone or other mobile device. The advertising agency has a great deal of experience with augmented reality technology and may work on future campaigns with Tesco if the Halloween campaign proves successful.

Augmented reality may hold the key to winning over mobile consumers

Tesco is the latest in a growing number of retail companies that are turning to augmented reality to engage consumers. More consumers are becoming mobile, thus leading Tesco and others to find ways to interact with these consumers in a way they will respond to. Augmented reality is highly interactive, rewarding consumers that take the time to initiate digital contact. As such, the technology may be the key to winning the favor of a new generation of consumers.