Tag: google

Accidental ad clicks seen throughout mobile marketing

Mobile marketing has become a very important aspect of the business world. With smart phone penetration so high among consumers, companies interested in reaching out to a broad audience must find ways to engage mobile consumers. Thus, mobile marketing initiatives are quickly being formulated by companies that realize the potential benefits of appealing to mobile consumers. Google is one of these companies, but the technology giant has been seeing complaints regarding in-application advertisements that could be causing consumers some problems.

In-app ads are common in the mobile space

In-app advertisements are a common way for app developers to generate revenue, especially those that specialize in developing free applications. Developers often sell empty space in applications to advertisers. Most of these ads are designed to be somewhat discreet, or at least out of the way of an application’s primary content. Google suggests, however, that a growing number of people are accidentally clicking these advertisements. While unintentional clicking may be a small problem for some people, mobile advertisements, especially those found in applications, often collect information from a mobile device upon consumer engagement.

Google takes steps to cut down on misclicks

Google is taking steps to curb accidental clicking in mobile marketing through the introduction of a new service for all Android smart phones. This service is meant to confirm all clicks that are made on in-app advertisements. With the new service, when a consumer click on an advertisement, their smart phone will ask if they truly want to follow the ad. If confirmed, the advertisement will play out as designed. Google does not expect that the new service will have any negative impact on mobile marketing campaigns.

New Google service may help mobile marketing

Mobile marketing is a popular way to get in touch with a new generation of consumer, but consumers are often agitated by accidental clicks. Curbing consumer frustration may actually help improve the acceptance of mobile marketing among consumers and help advertisers achieve more accurate analytic data that could help them craft better campaigns in the future.

Bing working on developing new augmented reality platforms

Microsoft’s search division Bing has been hard at work developing an augmented reality platform and applications that could gain traction with consumers. Microsoft has been showing a great deal of support in augmented reality recently. The company has plans to incorporate the technology into its next generation gaming platform, tentatively dubbed the Xbox 720. Bing is another sector in which Microsoft is looking to flex its developing augmented reality muscles.

AR team aims to develop new technologies

Bing has established an augmented reality team, which has been tasked with building a platform that acts as a place for users to find information in a natural way. The augmented reality team is working on camera tracking, visual and audio recognition, optical character tracking, translation, and vision-based technologies. These technologies will be used in mobile applications as well as the basic structure of the Bing search engine and its various services, such as Bing Maps.

Google may finally see some competition in the search space

Though Google continues to dominate the online search engine space, Bing is becoming a more popular platform. If augmented reality can be successful introduced, Google may have its first real competitor in the search sector. Bing is basing its augmented reality efforts around “naturalism,” that is, Bing aims to present its augmented reality services in a way that seem wholly natural to consumers. The user interface of the applications and platforms Bing is working on will be intuitive to consumers, no matter what their experience with augmented reality may be.

Companies have yet to show they can deliver with augmented reality

Bing’s augmented reality endeavors may find significant success if its applications and new augmented reality platform can appeal to consumers. Many consumers have already shown interest in the technology because of its dynamic nature, but there are few augmented reality platforms available from major companies like Microsoft and Google. Whether these companies can successfully develop platforms that can attract and keep consumers engaged has yet to be seen.